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What you can expect from Instagram this year
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What you can expect from Instagram this year

Weekly Brief
January 9, 2023

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What's New in Social

Instagram Reel of Adam Mosseri, Instagram's CEO, explaining Instagram's 2023 direction.

What to expect from Instagram in 2023

Instagram's CEO, Adam Mosseri, took to Instagram to let us know the direction the app is going in this year. It involves creativity, discovery and connection.

TikTok Creators will now be able to limit their videos to adults only

Creators who make content more geared toward adults will now have the option to limit their audience.

Twitter will now allow political ads

Twitter announced that it will start to relax its rules around political and cause-based ads.

Social Media Manager role predictions for 2023

HeyOrca recently conducted a survey where over 100 social media managers predicted how their role will change in 2023.

Join Our Social Media Manager Facebook Group!

Trending Audio

To get direct links to these songs and ideas of how you can use them, check out our trending audio blog post.

Social Holidays for the Month of January

January 1 – First Day of International Creativity Month

January 2 – Science Fiction Day

January 4 – National Trivia Day

January 7 – Orthodox Christmas Day

January 10 – Houseplant Appreciation Day

January 13 – National Sticker Day

January 14 – Orthodox New Year

January 16 – Martin Luther King Day

January 23 – National Pie Day

January 25 – Opposite Day

January 27 – International Holocausts Remembrance Day

January 28 – Data Privacy Day

January 30 – National Croissant Day

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

Upcoming Workshops

January 19 - HeyOrca Overview Register here!

January 26 - How to Incorporate More Video Content in 2023. Register here!

February 2 - Social Media Updates & Trending Audio from January. Register here!

HeyOrca is a social media planner and scheduler built for teams of all sizes. We believe that better collaboration shouldn't cost more - with unlimited users, you can have your whole team working together in HeyOrca!

Recent feature releases:

TikTok Direct Publishing

Media Library Folders

Customizable Publishing Options

Reels Metrics 📈

Upcoming feature releases

Social Inbox 👀

Product Tagging 🛒

P.S - reply to this email for an exclusive coupon code 👀

If you'd like to see some of our new features in action, be sure to sign up for our HeyOrca Overview Webinar on January 19! Register here.

Sign up to receive our HeyOrca Brief newsletter here.

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