What’s New in Social

Instagram just launched a new feature called “Channels”, which is a way to send group messages within Instagram to keep your followers up to date on different topics, brands, sales, etc.
No more live shopping on Instagram
Meta announced that you will soon no longer be able to tag products in live Instagram broadcasts.
TikTok is launching a $500,000 live trivia contest
TikTok will be giving away cash prizes to winners of the trivia game between February 22nd and 26th.
Instagram tests new “Memories” feature
Similar to Snapchat’s memory feature, Instagram is testing a “Memory” story prompt to show you your past stories on that specific date.
TikTok may be introducing paywalled content
TikTok is reportedly creating a feature where creators will be able to set a price to view their content. This is one of the many features TikTok is currently working on to boost usage and expand its older audience.
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Trending Audio
To get direct links to these songs and ideas of how you can use them, check out our trending audio blog post.

Social Holidays for the Months of February & March
February 21 – Mardi Gras / Shrove Tuesday
February 22 – National Margarita Day / Ash Wednesday
March 1 – First Day of Women’s History Month / St. David’s Day
March 2 – Read Across America Day
March 3 – Employee Appreciation Day / National Day of Unplugging
March 6 – National Dentist Day / Purim
March 8 – International Women’s Day / Holi
March 13 – Commonwealth Day
March 14 – Pi Day / Organize Your Home Office Day
March 17 – St. Patrick’s Day / World Sleep Day
March 19 – Mother’s Day (UK)
March 20 – International Day of Happiness / First Day of Spring / March Equinox
March 22 – World Water Day / Hindu New Year / Ramadan Starts
March 23 – National Puppy Day
March 25 – Earth Hour Day
March 31 – International Transgender Day of Visibility
Sync all of the social media holidays for the year with your Google Calendar by clicking here.
Upcoming Workshops
February 23 – HeyOrca Feature Round-Up for February. Register here!
March 2 – Social Media Updates & Trending Audio from January. Register here!
March 9 – TikTok & Reels SEO: How to craft your captions & videos to rank higher. Register here!
March 23 – How to Create More Accessible Social. Register here!
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