What’s New in Social

Instagram releases its 2023 Trend Report

Instagram released its 2023 trend report and some notable trends for the new year include recycle, reuse and reconstruct, taking action and alt text.

Instagram is testing DM labels

Instagram is currently testing DM labels to try and help users manage customer interactions within the app.

TikTok shares its top trends and clips from 2022

TikTok released a large report regarding its top trends in areas such as food, communities, hitmakers, breakthrough stars and more.

Instagram will now tell Creators when their posts are blocked

Instagram will now be allowing users to see if their posts are being blocked from recommendations and the discovery page.

LinkedIn adds new audience analytics

The features include follower growth insights and a demographics section.

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Trending Audio

To get direct links to these songs and ideas of how you can use them, check out our trending audio blog post.

Social Media Manager Role & Compensation Survey

Hi Social Media Managers! We are looking to gain some insight into your current role as a SMM, your compensation and what you think the upcoming year holds.

We want to ensure that you are ready for the year ahead and get the compensation and role in social that you deserve!

If you’re interested in going through the results with us, register for our workshop on December 8th at 2 PM EST. Register here.

Take the survey!

Social Holidays for the Month of December

December 4 – National Cookie Day (US)

December 6 – St. Nicholas Day

December 8 – National Chocolate Brownie Day (US) / Buddha’s Enlightenment Day / Feast of the Immaculate Conception

December 11 – Anniversary of the Statue of Westminster

December 12 – Feast of our Lady of Guadalupe

December 15 – Bill of Rights Day

December 18 – First Day of Hanukkah / International Answer the Phone like Buddy the Elf Day

December 21 – December Solstice

December 24 – Christmas Eve

December 25 – Christmas Day

December 26 – Last Day of Hanukkah / Boxing Day (CA, UK) / Kwanzaa Starts

December 31 – New Year’s Eve

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

Upcoming Workshops

December 14 – Open HeyOrca training session. Register here!

December 15 – HeyOrca’s end-of-the-year feature round-up & 2023 road map webinar. Register here!

HeyOrca is a social media planner and scheduler built for teams of all sizes. We believe that better collaboration shouldn’t cost more – with unlimited users, you can have your whole team working together in HeyOrca!

Recent feature releases:

TikTok Direct Publishing

Media Library Folders

Customizable Publishing Options

Reels Metrics 📈

Upcoming feature releases

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