What’s New in Social
Twitter forcing advertisers to pay for verification to run an ad
If you’re an advertiser on Twitter you will now have to pay for Twitter Blue or Verified Organizations to continue running ads on the app.
Elon Musk hints at bringing back Fleets and Vine
Musk took to Twitter to say that Fleets, Vine and Periscope will be reanimated at some point in time.
Twitter adds Subscriptions to Twitter Blue
If you’re a Creator looking into Subscriptions, you will now have to subscribe to Twitter Blue to get access.
TikTok is testing a new AI feature
Check your TikTok account! Some accounts may notice a new generative AI test feature that can create avatars.
Verified accounts will now be prioritized on Twitter
Earlier this week Elon Musk tweeted out that verified accounts will now be prioritized on Twitter. This came shortly after complaints that verified users weren’t seeing any change in their insights.
Meta’s Twitter alternative is coming to life
Meta is calling it’s new Twitter alternative, Barcelona, “Instagram for your thoughts”. The new app is not quite out yet but definitely taking shape.
Facebook ad error causes significant overspend on some accounts
Many Facebook advertisers logged on Sunday to see Meta’s delivery system bug and significant overspend charges.
Twitter brings back blue checkmarks for selected accounts
After the backlash of taking away blue checkmarks, Twitter has given accounts with over 1 million followers their blue checkmark back for free.
Social Media Manager Mental Health Survey
Every year we conduct a mental health survey for Social Media Managers and go over the results during Mental Health Awareness month. We’d love to get your opinions and feedback around mental health within the industry!
Join Our Social Media Manager Facebook Group!
Trending Audio
To get direct links to these songs and ideas of how you can use them, check out our trending audio blog post.
Upcoming Workshops
May 4 – Social Media Updates From April You Need to Know. Register here!
May 11 – Mental Health Within the Social Media Industry. Register here!
June 1 – Social Media Updates From May You Need To Know. Register here!
June 15 – A Step-By-Step Guide to Creating a Winning LinkedIn Newsletter. Register here!
Social Holidays for May
May 1 – First Day of Asian American and Pacific Islander Heritage Month / First Day of Mental Health Awareness Month (US) / Met Gala
May 2 – National Teacher Appreciation Day
May 4 – Star Wars Day / International Firefighters’ Day / National Day of Prayer
May 5 – Cinco De Mayo
May 6 – National Nurses Day
May 7 – World Laughter Day
May 8 – Victory in Europe Day / Lag B’omer Starts
May 9 – First day of Mental Health Awareness Week (US, UK)
May 10 – National Small Business Day
May 14 – Mother’s Day (US)
May 17 – International Day Against Homophobia, Transphobia, and Biphobia
May 18 – Ascension Day
May 19 – Bike to Work Day
May 20 – Armed Forces Day (US
May 21 – International Tea Day
May 22 – National Maritime Day / Victoria Day (Canada)
May 25 – National Missing Children’s Day / Shavuot
May 26 – Buddha Day
May 28 – International Hamburger Day
May 29 – Memorial Day (US) / Whit Monday
Sync all of the social media holidays for the year with your Google Calendar by clicking here.
What’s New From The Pod
Check out our CEO, Joe’s, latest HeyOrca hack! Did you know that you can use the : icon to find your perfect emoji?
To check out our full roadmap, click here!
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