What’s New in Social

Twitter forcing advertisers to pay for verification to run an ad

If you’re an advertiser on Twitter you will now have to pay for Twitter Blue or Verified Organizations to continue running ads on the app.

Elon Musk hints at bringing back Fleets and Vine

Musk took to Twitter to say that Fleets, Vine and Periscope will be reanimated at some point in time.

Twitter adds Subscriptions to Twitter Blue

If you’re a Creator looking into Subscriptions, you will now have to subscribe to Twitter Blue to get access.

TikTok is testing a new AI feature

Check your TikTok account! Some accounts may notice a new generative AI test feature that can create avatars.

Verified accounts will now be prioritized on Twitter

Earlier this week Elon Musk tweeted out that verified accounts will now be prioritized on Twitter. This came shortly after complaints that verified users weren’t seeing any change in their insights.

Meta’s Twitter alternative is coming to life

Meta is calling it’s new Twitter alternative, Barcelona, “Instagram for your thoughts”. The new app is not quite out yet but definitely taking shape.

Facebook ad error causes significant overspend on some accounts

Many Facebook advertisers logged on Sunday to see Meta’s delivery system bug and significant overspend charges. 

Twitter brings back blue checkmarks for selected accounts

After the backlash of taking away blue checkmarks, Twitter has given accounts with over 1 million followers their blue checkmark back for free.

Social Media Manager Mental Health Survey

Every year we conduct a mental health survey for Social Media Managers and go over the results during Mental Health Awareness month. We’d love to get your opinions and feedback around mental health within the industry!

Join Our Social Media Manager Facebook Group!

Trending Audio

To get direct links to these songs and ideas of how you can use them, check out our trending audio blog post.

Upcoming Workshops

May 4 – Social Media Updates From April You Need to Know. Register here!

May 11 – Mental Health Within the Social Media Industry. Register here!

June 1 – Social Media Updates From May You Need To Know. Register here!

June 15 – A Step-By-Step Guide to Creating a Winning LinkedIn Newsletter. Register here!

Social Holidays for May

May 1 – First Day of Asian American and Pacific Islander Heritage Month / First Day of Mental Health Awareness Month (US) / Met Gala

May 2 – National Teacher Appreciation Day

May 4 – Star Wars Day / International Firefighters’ Day / National Day of Prayer

May 5 – Cinco De Mayo

May 6 – National Nurses Day

May 7 – World Laughter Day

May 8 – Victory in Europe Day / Lag B’omer Starts

May 9 – First day of Mental Health Awareness Week (US, UK)

May 10 – National Small Business Day

May 14 – Mother’s Day (US)

May 17 – International Day Against Homophobia, Transphobia, and Biphobia

May 18 – Ascension Day

May 19 – Bike to Work Day

May 20 – Armed Forces Day (US

May 21 – International Tea Day

May 22 – National Maritime Day / Victoria Day (Canada)

May 25 – National Missing Children’s Day / Shavuot

May 26 – Buddha Day

May 28 – International Hamburger Day

May 29 – Memorial Day (US) / Whit Monday

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

What’s New From The Pod

Check out our CEO, Joe’s, latest HeyOrca hack! Did you know that you can use the : icon to find your perfect emoji?

To check out our full roadmap,Β click here!

Sign up to receive our HeyOrca Brief newsletter here.

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