In this guide, we’ll detail 10 experts tips + examples of how to use Instagram Hashtags and showcase 560 of the most popular Hashtags on Instagram broken down by category and industry.

Instagram Hashtags are an effective tool that can be used to amplify a brand’s Instagram exposure to their target audience. A tool that that Jimmy Fallon and Justin Timberlake know all about…

Hashtags may seem simple, but there are strategic ways to use them that can help you reach a broader audience and reach your social media content goals. Conversely, there are spammy practices that can negatively impact your brand and even get you banned on Instagram.
In this comprehensive guide, we will go over:
- What are Instagram Hashtags?
- Why Use Instagram Hashtags?
- How to Use Instagram Hashtags – 10 tips
- 1. Use simple and relevant hashtags
- 2. Avoid spamming
- 3. Use trending hashtags
- 4. Use Insights to vet hashtags
- 5. Use branded hashtags
- 6. Use location-specific hashtags for local awareness
- 7. Hide hashtags strategically
- 8. Use hashtags to create communities
- 9. Add tags in your first comment
- 10. Keep off banned hashtags
- Comprehensive list of 560 Popular Instagram Hashtags
- 100 most popular Hashtags to Use On Instagram
- 100 Most Popular Instagram Hashtags by Category
- Popular Instagram Hashtags for Self-Promotion & Networking:
- List of Trendy Instagram Hashtags
- A sampling of Trendy Tags from the Top 100 Overall:
- Examples of Current and Past Viral Hashtag Challenges
- List of Industry-Specific Instagram Hashtags
- List of Popular Beauty Hashtags on Instagram
- List of Popular Fashion Hashtags on Instagram
- List of Popular Cosmetics Hashtags on Instagram
- List of Popular Skincare Hashtags on Instagram
- List of Popular Hair Hashtags on Instagram
- List of Popular Tattoo & Body Art Hashtags on Instagram
- List of Popular Health Hashtags on Instagram
- List of Popular Fitness Industry Hashtags on Instagram
- List of Popular Weightloss Hashtags on Instagram
- List of Popular Cooking & Recipe Hashtags on Instagram
- List of Popular Alcohol Hashtags on Instagram
- List of Popular Vegetarian & Vegan Hashtags on Instagram
- List of Popular Coffee Hashtags on Instagram
- List of Popular Tea Hashtags on Instagram
- List of Popular Arts & Craft Hashtags on Instagram
- List of Popular Crafts Hashtags on Instagram
- Download the full list of Popular Instagram Hashtags
- Wrap-up
What are Instagram Hashtags?
Let’s start with the basics…
A hashtag is a combination of numbers, letters, and/or emojis preceded by a #symbol (e.g., #handbag). Businesses use hashtags to categorize content, making it discoverable to the target audience. Other Instagram followers use them to follow brands, places or locations, or products.
Users can click on hashtags or search a hashtag on Instagram, enabling them to view all posts tagged with a given hashtag.
There are many different types of hashtags, but the common types are:
- Product/service hashtags: They are basic keywords attributable to products or services, like #swimwear
- Niche hashtags: They are used to describe a specific context within an industry, like #foodblogger
- Special event hashtags: They represent seasons or holidays like #summerdays
- Community-specific hashtags: They refer to communities, like #craftersofinstagram
- Location hashtags: They are used to refer to locations, like #londoneats
- Brand hashtags: These are hashtags associated with a brand like HeyOrca’s #takebackyourday or Herschel’s #welltravelled
- Holiday hashtags: From made up holidays like #NationalBaconDay, to statutory holidays like #MemorialDay – every day is a social media holiday!
Why Use Instagram Hashtags?
Using hashtags efficiently can boost your business exposure as it enables Instagram users to locate and discover your content, products, or services fast. Instagram also allows users to follow hashtags – meaning you can appear on users’ feeds that follow a hashtag related to your brand.
Additionally, since most of your brand or site followers are organic in nature, there are high chances of converting them. Research shows that Instagram posts with one or more hashtags attract 392% more comments and 70% more likes than those without.
How then can businesses and brands use hashtags efficiently for exposure? Keep reading to find out… 👇
How to Use Instagram Hashtags – 10 tips
1. Use simple and relevant hashtags
Use hashtags that people within your audience are using and can remember with ease. Refrain from using tags that are long, hard to pronounce, and spell.
Some things to consider when choosing customer-friendly and effective hashtags:
- Should be short, simple, and precise
- Give the audience ideas about the topic of discussion
- Link to relevant topics, especially those that your audience is talking about, and
- Should relate to your brand, content, or company.
Depending on the industry you work in or the type of clients you manage, you may have to get a little creative like Gabriel Nightingale MD from Bona Accord Pest Control did.
“I’ll be the first to admit that pest control is not the most glamorous industry in the world – it is, however, essential. Hashtags can be super effective in being picked up by social listening tools – I can testify to this having picked up some great annual contracts this way. You do, however, have to be smart with your hashtags – people rarely search ‘pest control’ so, we create hashtags with words that laymen would use such as ‘cockroach’, ‘rats’ and even ‘creepycrawlies’.”
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2. Avoid spamming

Like anything else in social media, Instagram hashtags are often abused. Avoid any urge to spam your hashtag on other people’s Instagram posts. It’s unlikely that you’ll gain anything from this, and likely that the comment will be frowned upon.
Also, don’t overdo it with Hashtags. Especially on Twitter. “The use of hashtags is definitely a fine art – stats show that brands which use hashtags on Twitter enjoy up to 50% more engagement – but beware, the same sources reveal that posts with more than two hashtags see a drop in engagement of 17%. The moral of the story? Choose wisely – and sparingly,” says Jack Zmudzinski of Future Processing.
3. Use trending hashtags
Popular hashtags are those that people are talking about currently, mainly around major news topics. You can leverage such tags by incorporating them in your content to reach more audiences, both existing and new ones following the same hashtags. Ensure to use hashtags relevant to your business or industry for improved exposure.
If your hashtag does not add value to the target community or your audience, it will be ignored. However, if you place the tags or tag a truly informative post, more people will share it, increasing your brand visibility. You can also improve engagement by being the first to use a given trending hashtag or tags available on Twitter.
To minimize the tendency of using too common hashtags, you can focus on those affiliated with a specific niche and an engaged audience within your industry. For instance, instead of tagging #dogstagram, which could have more than 15 million posts, you can tag #frenchie, which has more than 5 million posts. The latter trending hashtag will reach more targeted viewers, people who really love a specific dog breed, hence, improved exposure and engagement.

4. Use Insights to vet hashtags

Keyword research is a valuable practice when it comes to choosing Hashtags. Max Babych, CEO at SPD Load agrees.
“There’s no doubt that hashtags are a valuable tool and, when using these, don’t be afraid to get creative. Have a think about search intent in order to come up with a hashtag which will start to trend as well as attracting the right audience.”
To ensure you are using Instagram tagging and hashtags efficiently for exposure, it is essential to look at the performance of the tags you have used previously to inform you of the ones you can reuse in the future.
The native analytics tool, for instance, shows you the number of visitors who have visited your profile based on your hashtags. You can also use more advanced, paid Instagram tools, enabling you to determine which specific hashtags are responsible for the most comments, likes, impressions, and reach on your Instagram posts.
Other tools will enable you to select posts on which to view insights to see impressions, giving you a better idea of your tags’ performance and exposure.
TIP: Did you know that HeyOrca’s Social Media Calendar for agencies let’s you quickly report on stats for the Instagram, Facebook, LinkedIn, and Twitter brands you manage? Check out HeyOrca Reports!

5. Use branded hashtags

Branded Instagram hashtags are efficient for exposure because they are original (created by yourself). They are designed to promote your campaign or brand while making it easy to monitor the conversation even if it takes place outside your channel.
Many companies create branded social media marketing hashtags by adding their brand name after the # symbol, like #loveloft. When users attach your tag to their content or when you tag other accounts, you gain more shares and visibility. You can use analytics to trace how your tag is being used, it’s popularity, and determine the possible effect on brand exposure.
For even better results, you can add your branded tags to your Instagram profile and stories. You can also use the bio to promote your branded content and Instagram campaigns.
Users can now follow branded hashtags, further improving exposure efficiently. Followers grow with your brand and will see your content in their feeds, either by following your profile or the hashtag.
6. Use location-specific hashtags for local awareness

If you are marketing a local business, you can use Instagram tagging and hashtags efficiently by adding location-based tags to your brand name. This strategy can enable you to connect better with the community because people are fond of supporting local businesses and events.
For instance, if you manage a brand like Portillo’s in Chicago, you can use hashtags like #portilloschicago or #chicagodogs. You can use more than one location-based tags in your posts or tag many local businesses and events to reach different people across your target audience.
7. Hide hashtags strategically
To avoid appearing spammy and keep your readers hooked to your post, you need to lower the unnecessary appearance of your tags. If you are using up to 20 hashtags or tagging multiple accounts in one post, you don’t want your audience to get overwhelmed, confused, or even distracted from your content’s objective.
Use one of the following methods to hide hashtags while keeping your fans engaged and ensure brand exposure:
- Insert hashtags after the last line.
- Place the hashtags in the comment box – they will only be visible if mobile users tap on “View all comments.” This strategy is only effective for mobile phone users because comments on the desktop still remain in the top position.
- Hide hashtags in your caption. Press the Enter or Return key at the bottom of your caption, then enter a punctuation mark (like a dash, period, or bullet) and hit Return again. Repeat this process at least 3 times; hashtags will not be visible after three lines unless your content viewers tap on “more.”
- Hide them in Instagram stories. You can do so by minimizing or shrinking their size. You can also click on the hashtag sticker to edit it into a semi-transparent background.
- Pasting a GIF, emoji, or sticker on the tag can also obscure it entirely.

These tricks enable you to keep your target audience engaged while increasing exposure to those that really want to view the content under the tags.
8. Use hashtags to create communities
You can use niche-specific Instagram hashtags to efficiently target and interact with an active and focused community.
You can find community-oriented tags by identifying the types of Instagram hashtags used by your target audience whenever they hold discussions about your brand. You can either adopt them or build a community of your own by encouraging users and customers to use your tags.
For instance, a fitness brand targeting females will find more success with hashtags related to #femalefitness, rather than #fitness alone.
When people feel they belong to a given group with valuable benefits, they tend to share the content, refer friends, and respond better to promotions, hence, enabling your business to reap from improved brand visibility.
TIP: Speaking of communities… Have you heard of HeyOrca’s Life In Social Community for social media manager’s & agency professionals? The group has over 1,400 active members that engage in discussions about all things social and help each other out. Join the group today!
9. Add tags in your first comment
One of the most ideal ways to use Instagram tagging and hashtags efficiently for exposure is by adding a tag in the first comment of your post. Use this tactic to minimize appearing spammy; make your captions tidy by distributing them to other sections instead of adding all of them in the posts.
This tactic will enable you to strategically position tags, making them visible while still retaining engagement.
See the below example of how brands like Fender are using this strategy:

10. Keep off banned hashtags
Banned tags have been disabled or flagged by Instagram for violating community guidelines. Such tags will not help with your brand, product, or service exposure because they link to hidden posts.
Your users will not trust your posts if you are frequently tagging banned content. This practice will also lower the level of awareness, engagement, and exposure originally intended for your post.
You can view banned Instagram hashtags on platforms like Dapper Goat. You can also conduct a quick check by clicking on the magnifying glass to take you to the Explore section, typing the hashtag in the search window. If the tag does not display, it indicates that it is banned temporarily or permanently. Still, if it displays, you should click on the hashtag to verify (if it is forbidden, it will link to a broken site).
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Comprehensive list of 560 Popular Instagram Hashtags
Now that you’ve got a clear understanding of how to strategically use Instagram Hashtags, let’s take a look at some of the Hashtags you can use to boost your brand’s exposure.
Below you’ll find 560 popular and industry-specific hashtags.
You can download our Ultimate List of 1,000+ Most Popular Instagram Hashtags for even more industry-specific and location-based Hashtags on Instagram.

100 most popular Hashtags to Use On Instagram
- #love | Number of Photos: 1.221B
- #instagood | Number of Photos: 704.0M
- #photooftheday | Number of Photos: 478.6M
- #fashion | Number of Photos: 456.5M
- #beautiful | Number of Photos: 445.0M
- #happy | Number of Photos: 413.8M
- #cute | Number of Photos: 404.3M
- #tbt | Number of Photos: 401.4M
- #like4like | Number of Photos: 393.9M
- #followme | Number of Photos: 374.3M
- #picoftheday | Number of Photos: 363.1M
- #follow | Number of Photos: 357.3M
- #me | Number of Photos: 341.6M
- #selfie | Number of Photos: 329.4M
- #summer | Number of Photos: 320.6M
- #art | Number of Photos: 319.4M
- #instadaily | Number of Photos: 311.6M
- #friends | Number of Photos: 299.3M
- #repost | Number of Photos: 295.8M
- #nature | Number of Photos: 286.4M
- #girl | Number of Photos: 282.4M
- #fun | Number of Photos: 277.6M
- #style | Number of Photos: 268.7M
- #smile | Number of Photos: 258.7M
- #food | Number of Photos: 252.4M
- #instalike | Number of Photos: 252.3M
- #family | Number of Photos: 246.9M
- #travel | Number of Photos: 245.3M
- #likeforlike | Number of Photos: 244.3M
- #fitness | Number of Photos: 238.0M
- #follow4follow | Number of Photos: 220.3M
- #igers | Number of Photos: 220.2M
- #tagsforlikes | Number of Photos: 216.6M
- #nofilter | Number of Photos: 213.6M
- #life | Number of Photos: 211.7M
- #beauty | Number of Photos: 211.2M
- #amazing | Number of Photos: 204.8M
- #instagram | Number of Photos: 197.2M
- #photography | Number of Photos: 191.8M
- #photo | Number of Photos: 179.0M
- #vscocam | Number of Photos: 179.0M
- #sun | Number of Photos: 176.1M
- #music | Number of Photos: 174.6M
- #followforfollow | Number of Photos: 169.7M
- #beach | Number of Photos: 169.7M
- #ootd | Number of Photos: 162.3M
- #bestoftheday | Number of Photos: 159.6M
- #sunset | Number of Photos: 159.5M
- #dog | Number of Photos: 159.0M
- #sky | Number of Photos: 158.9M
- #vsco | Number of Photos: 156.2M
- #l4l | Number of Photos: 153.4M
- #makeup | Number of Photos: 152.9M
- #foodporn | Number of Photos: 145.7M
- #f4f | Number of Photos: 144.2M
- #hair | Number of Photos: 139.9M
- #pretty | Number of Photos: 137.9M
- #cat | Number of Photos: 132.8M
- #model | Number of Photos: 131.9M
- #swag | Number of Photos: 130.8M
- #motivation | Number of Photos: 126.6M
- #girls | Number of Photos: 124.3M
- #party | Number of Photos: 122.8M
- #baby | Number of Photos: 122.5M
- #cool | Number of Photos: 122.1M
- #gym | Number of Photos: 118.1M
- #lol | Number of Photos: 116.9M
- #design | Number of Photos: 114.8M
- #instapic | Number of Photos: 113.2M
- #funny | Number of Photos: 112.8M
- #healthy | Number of Photos: 111.7M
- #christmas | Number of Photos: 108.9M
- #night | Number of Photos: 108.3M
- #lifestyle | Number of Photos: 108.2M
- #yummy | Number of Photos: 107.1M
- #flowers | Number of Photos: 106.8M
- #tflers | Number of Photos: 105.6M
- #hot | Number of Photos: 105.0M
- #handmade | Number of Photos: 103.1M
- #instafood | Number of Photos: 103.1M
- #wedding | Number of Photos: 102.5M
- #fit | Number of Photos: 101.9M
- #black | Number of Photos: 100.8M
- #일상 | Number of Photos: 100.7M
- #pink | Number of Photos: 99.98M
- #blue | Number of Photos: 99.24M
- #workout | Number of Photos: 98.62M
- #work | Number of Photos: 98.40M
- #blackandwhite | Number of Photos: 96.60M
- #drawing | Number of Photos: 95.95M
- #inspiration | Number of Photos: 93.11M
- #holiday | Number of Photos: 92.02M
- #home | Number of Photos: 91.72M
- #london | Number of Photos: 90.10M
- #nyc | Number of Photos: 89.65M
- #sea | Number of Photos: 88.27M
- #instacool | Number of Photos: 87.31M
- #winter | Number of Photos: 86.86M
- #goodmorning | Number of Photos: 86.71M
- #blessed | Number of Photos: 85.46M
100 Most Popular Instagram Hashtags by Category
- #love | Category: General
- #instagood | Category: General
- #photooftheday | Category: Campaigns and Trends
- #fashion | Category: Beauty and Fashion
- #beautiful | Category: Beauty and Fashion
- #happy | Category: General
- #cute | Category: Beauty and Fashion
- #tbt | Category: Campaigns and Trends
- #like4like | Category: Self-promotion and Networking
- #followme | Category: Self-promotion and Networking
- #picoftheday | Category: Campaigns and Trends
- #follow | Category: Self-promotion and Networking
- #me | Category: General
- #selfie | Category: General
- #summer | Category: Seasonal
- #art | Category: General
- #instadaily | Category: Campaigns and Trends
- #friends | Category: General
- #repost | Category: Self-promotion and Networking
- #nature | Category: Nature
- #girl | Category: General
- #fun | Category: General
- #style | Category: Beauty and Fashion
- #smile | Category: General
- #food | Category: Food
- #instalike | Category: General
- #likeforlike | Category: Self-promotion and Networking
- #family | Category: General
- #travel | Category: Nature
- #fitness | Category: Health and Fitness
- #igers | Category: Photography and IG
- #tagsforlikes | Category: Self-promotion and Networking
- #follow4follow | Category: Self-promotion and Networking
- #nofilter | Category: Campaigns and Trends
- #life | Category: General
- #beauty | Category: Beauty and Fashion
- #amazing | Category: General
- #instamood | Category: General
- #instagram | Category: General
- #photography | Category: Photography and IG
- #vscocam | Category: Photography and IG
- #sun | Category: Nature
- #photo | Category: Photography and IG
- #music | Category: Other
- #beach | Category: Nature
- #followforfollow | Category: Self-promotion and Networking
- #bestoftheday | Category: Campaigns and Trends
- #sky | Category: Nature
- #ootd | Category: Beauty and Fashion
- #sunset | Category: Nature
- #dog | Category: Nature
- #vsco | Category: Photography and IG
- #l4l | Category: Self-promotion and Networking
- #makeup | Category: Beauty and Fashion
- #f4f | Category: Self-promotion and Networking
- #foodporn | Category: Food
- #hair | Category: Beauty and Fashion
- #pretty | Category: Beauty and Fashion
- #swag | Category: Beauty and Fashion
- #cat | Category: Nature
- #model | Category: Beauty and Fashion
- #motivation | Category: Health and Fitness
- #girls | Category: General
- #baby | Category: General
- #party | Category: General
- #cool | Category: Beauty and Fashion
- #lol | Category: General
- #gym | Category: Health and Fitness
- #design | Category: Other
- #instapic | Category: Photography and IG
- #funny | Category: General
- #healthy | Category: Health and Fitness
- #night | Category: General
- #tflers | Category: Self-promotion and Networking
- #yummy | Category: Food
- #flowers | Category: Nature
- #lifestyle | Category: Other
- #hot | Category: Beauty and Fashion
- #instafood | Category: Food
- #wedding | Category: Other
- #fit | Category: Health and Fitness
- #handmade | Category: General
- #black | Category: General
- #pink | Category: General
- #일상 | Category: Other
- #blue | Category: Other
- #work | Category: Other
- #workout | Category: Health and Fitness
- #blackandwhite | Category: Other
- #drawing | Category: General
- #inspiration | Category: General
- #home | Category: General
- #holiday | Category: Seasonal
- #christmas | Category: Seasonal
- #nyc | Category: Location
- #london | Category: Location
- #sea | Category: Nature
- #instacool | Category: General
- #goodmorning | Category: General
- #iphoneonly | Category: Other
Popular Instagram Hashtags for Self-Promotion & Networking:
Like it or not, many of the most popular tags are purely around shameless self-promotion. After all, hashtags are there to categorize posts and help you get found. Consider using the following hashtags to build your follower base. But know that their successful use comes at a price: people will expect you to hold up your end of the bargain!
Self-Promotion Hashtags From the Top 100 Overall:
- #like4like
- #followme
- #follow
- #repost
- #likeforlike
- #tagsforlikes
- #follow4follow
- #followforfollow
- #l4l
- #f4f74
Part of the value of the above tags and tricks is the potential to incite collaboration with other pages and cross-pollinate your content with one another’s audiences. When doing this, consider marking posts as #collaboration and/or #collab to help other content creators who are looking for partners to find you.
List of Trendy Instagram Hashtags
Though sometimes easier said than done, one way to quickly get lots of eyes on your content is to catch a trend and ride the hype. Here’s a sampling of some current and past trends to consider. Keep in mind that the viral challenges are time-sensitive, and joining in too late can be worse than nothing if it makes you look behind the times.
A sampling of Trendy Tags from the Top 100 Overall:
- #photooftheday
- #tbt
- #picoftheday
- #instadaily
- #nofilter
- #bestoftheday
Examples of Current and Past Viral Hashtag Challenges
- #Fliptheswitch
- #PillowChallenge
- #LetsDance
- #TrickShot
- #BathTubChallenge
- #BetweenArtandQuarantine
- #10yearchallenge #10yearschallenge
- #whatthefluff #whatthefluffchallenge
- #lipsyncbattle
- #fallingstarschallenge
- #icebucketchallenge
List of Industry-Specific Instagram Hashtags
Below are some of the industries most likely to be using Instagram to promote themselves and their products, as well as some of the most popular hashtags they use.
List of Popular Beauty Hashtags on Instagram
- #instabeauty
- #beautyblogger
- #beautybloggers
- #bblogger
- #bbloggers
- #natural
- #naturalbeauty
- #naturalista
- #stylish
- #gorgeous
- #glam
List of Popular Fashion Hashtags on Instagram
- #fashionblog
- #fashionstyle
- #styleblogger
- #fashiongram
- #fashionable
- #fashionpost
- #instastyle
- #fashionaddict
- #fashiondiaries
- #whatiwore
- #wiw
- #whatiworetoday
- #accessories
- #clothes
- #jewelry
- #shoes
- #lookoftheday
- #outfitoftheday
- #ootd
- #streetwear
- #streetfashion
- #menswear
- #menstyle
- #lookbook
- #look
- #trend
- #trendy
- #designer
List of Popular Cosmetics Hashtags on Instagram
- #eyes
- #eyeshadow
- #eyeshadowpallete
- #palettes
- #mascara
- #eyeliner
- #tar
- #glue
- #glitter
- #glitternails
- #nailart
- #instamakeup
- #naturalmakeup
- #cosmetics
- #cosmetic
- #foundation
- #concealer
- #powder
- #primers
- #lashextensions
- #lashes
- #lashlift
- #lash
- #lipstick
- #lipgloss
- #lip
- #gloss
- #makeupaddiction
- #makeupjunkie
- #wakeupandmakeup
- #makeuplover
- #makeuplovers
- #makeupaddict
- #eyebrows
- #eyebrowsonfleek
- #crease
- #motd
List of Popular Skincare Hashtags on Instagram
- #skincareroutine
- #naturalskincare
- #organicskincare
- #skincare
- #healthyskin
- #beautycare
- #antiaging
List of Popular Hair Hashtags on Instagram
- #hairofinstagram
- #naturalhairstyles
- #hairoftheday
- #hairfashion
- #instahair
- #hairstyles
- #hairstyle
- #naturalhair
- #haircut
- #hairdo
- #balayagehighlights
- #balayageombre
- #balayage
- #ombre
- #barbershopconnect
- #barbershop
- #barberlife
- #barber
- #modernsalon
- #hairdresser
- #hairstylist
- #stylist
- #haircolor
- #haircolour
- #gingerhair
- #brunettegirl
- #brunettes
- #brunette
- #blondehair
- #blondegirl
- #blonde
- #braidstyles
- #braids
- #braid
- #curlyhair
- #curls
- #curly
- #longhairdontcare
- #longhair
List of Popular Tattoo & Body Art Hashtags on Instagram
- #tattooedwomen
- #tattooedgirls
- #tattooedgirl
- #tattooedmen
- #chesttattoo
- #tattoosleeve
- #sleevetattoo
- #handtattoo
- #tattoolover
- #tattooed
- #tattedup
- #tatted
- #amazingink
- #inkedgirls
- #inkedup
- #inklife
- #inkedlife
- #inkaddict
- #inked
- #ink
- #tattoo
- #tattoos
- #tatts
- #tats
- #tat
- #tattooart
- #bodypaint
- #bodyart
- #coveruptattoo
- #coverup
- #tattooartist
- #tattoist
- #instatattoo
- #tattoolife
- #blackwork
List of Popular Health Hashtags on Instagram
- #healthychoices
- #healthylifestyle
- #healthyliving
- #healthylife
- #wellness
- #cleaneating
- #nutritionist
- #nutrition
- #healthyfood
- #healthyeating
- #organicfood
- #organic
- #instahealth
- #wellnesscoach
List of Popular Fitness Industry Hashtags on Instagram
- #yogaeverydamnday
- #yogainspiration
- #yogaeveryday
- #yogachallenge
- #yoga
- #yogapractice
- #yogaposes
- #yogalife
- #yogagirl
- #yogafit
- #strong
- #strongwomen
- #strongwoman
- #strongman
- #strengthtraining
- #strongnotskinny
- #strength
- #girlswholift
- #fitnessmotivation
- #gymlifestyle
- #nopainnogain
- #getfit
- #exercise
- #exercises
- #active
- #cardio
- #train
- #training
- #muscle
- #gains
- #muscleup
- #fitlifestyle
- #gymlife
- #fitspiration
- #fitlife
- #instafitness
- #instafit
- #fitnessmodel
- #fitnessmodels
- #fitnessaddict
- #fitmom
- #fitgirlsguide
- #fitgirl
- #fitgirls
- #bodybuilding
- #bodybuilder
- #body
- #shredded
- #absworkout
- #abs
- #crossfit
- #crossfitgirls
- #aesthetics
- #physique
List of Popular Weightloss Hashtags on Instagram
- #weightlosstransformation
- #bodytransformation
- #transformationtuesday
- #losingweight
- #weightlossjourney
- #weightlossmotivation
- #transformation
- #fatloss
- #weightloss
- #fitnessjourney
- #fattofit
List of Popular Cooking & Recipe Hashtags on Instagram
- #chinesefood
- #mexicanfood
- #japanesefood
- #koreanfood
- #thaifood
- #frenchfood
- #cooking
- #baking
- #homecooking
- #recipe
- #recipes
- #foodpic
- #foodpics
- #foodpictures
- #foodstyling
- #foodart
- #foodporn
- #cook
- #chef
- #cheflife
- #chefsofinstagram
- #eat
- #eats
- #eatfamous
- #eatingfortheinsta
- #dinner
- #cuisine
- #lunch
- #lunchbox
- #cookies
- #homemade
- #homemadefood
- #yummy
- #instafood
- #tasty
- #delicious
- #delish
- #foodblogger
- #foodie
- #foodies
- #foodgasm
- #restaurant
- #foodlover
- #yum
- #leftovers
List of Popular Alcohol Hashtags on Instagram
- #liquor
- #vodka
- #whiskey
- #whisky
- #tequila
- #bourbon
- #rum
- #scotch
- #gin
- #beer
- #beers
- #alcohol
- #drinks
- #booze
- #drink
- #drinks
- #drinking
- #drinkporn
- #instadrink
- #beerporn
- #drinkstagram
- #wine
- #winelover
- #winetasting
- #winery
- #winenight
- #winewednesday
- #winestagram
- #wines
- #cocktail
- #cocktails
- #mixology
- #mojito
- #mojitos
- #drunk
- #bar
- #happyhour
- #beerpong
- #drinkup
- #pub
- #bartender
- #bartenders
- #mixologist
- cocktailhour
- #shots
List of Popular Vegetarian & Vegan Hashtags on Instagram
- #vegetarianfood
- #vegetarian
- #plantbased
- #glutenfree
- #dairyfree
- #veggie
- #veggies
- #vegetables
- #wholefoods
- #fruitsalad
- #fruit
- #veganfoodporn
- #veganfoodshare
- #whatveganseat
- #vegansofig
- #vegansofinstagram
- #veganfood
- #veganism
- #veganlife
- #veganlifestyle
- #rawvegan
- #bestofvegan
- #govegan
- #crueltyfree
- #paleo
List of Popular Coffee Hashtags on Instagram
- #coffee
- #caffeine
- #coffeetime
- #coffeeshop
- #coffeehouse
- #cafe
- #café
- #coffeebreak
- #coffeelover
- #coffeeholic
- #coffeeaddict
- #coffeelove
- #coffeelovers
- #latte
- #latteart
- #espresso
- #cappuccino
- #coffeelife
- #coffeeporn
- #coffeegram
- #instacoffee
- #coffeeoftheday
- #coffeemug
- #mug
- #specialtycoffee
- #barista
List of Popular Tea Hashtags on Instagram
- #tea
- #teatime
- #tealover
- #teacup
- #greentea
- #matcha
- #drinktea
- #teaculture
- #teaaddict
- #ilovetea
List of Popular Arts & Craft Hashtags on Instagram
- #artistsoninstagram
- #instaartwork
- #artstagram
- #instaartist
- #artofinstgram
- #artoftheday
- #art_spotlight
- #instaart
- #artistic
- #artwork
- #artist
- #artsy
- #arts
- #art
- #graphicdesign
- #graphic
- #digitalart
- #graphicdesigner
- #sketchbook
- #sketching
- #sketch
- #sketches
- #pencildrawing
- #pencilsketch
- #pencilart
- #pencil
- #doodlesketch
- #doodleart
- #doodles
- #doodle
- #paintings
- #painting
- #painter
- #paint
- #watercolorpainting
- #watercolor
- #contemporaryart
- #abstractpainting
- #abstractart
- #abstract
- #illustrations
- #illustration
- #illustrator
- #streetart
- #graffitiart
- #graffiti
- #artgallery
- #gallery
- #fineart
- #drawings
- #drawing
- #draw
List of Popular Crafts Hashtags on Instagram
- #artsandcrafts
- #crafting
- #crafty
- #craft
- #crafts
- #hobby
- #crochet
- #crochetersofinstagram
- #yarn
- #polymerclay
- #pottery
- #clay
- #embroideryart
- #embroidery
- #crossstitch
- #sewing
- #scrapbooking
- #imadethis
Download the full list of Popular Instagram Hashtags
The full list includes 1,000+ industry-specific & location-based Instagram Hashtags to help boost your engagement on IG.

Wrap-up
Instagram is one of the most influential social media platforms, enabling brands to reach their target audience, build communities and followers, sell to a niche market, and tag other businesses for mutual benefits.
While you can derive these benefits simply by using hashtags efficiently, this article has demonstrated the best practices to keep in mind for the ultimate brand exposure. These include using simple, relevant, and trending tags, vetting them using insights, riding on location-based tags, building communities, and avoiding banned hashtags altogether. If you keep up with these guidelines, you can be assured of building a long-lasting and successful business relationship with Instagram followers and other brands.

Author bio:
This post was collaboratively created by Datis Mohsenipour (HeyOrca) & Rithesh Raghavan.
Rithesh is the co-founder of Acowebs, an online store for eCommerce plugins with 15,000+ satisfied customers across the globe. he Has over 15+ years experience in digital marketing and loves to write about the latest trends and developments in the world of IT, software development, and marketing.