The Ultimate Guide on How to Use Instagram Hashtags + List of 560 of the Most Popular Hashtags

In this guide, we’ll detail 10 experts tips + examples of how to use Instagram Hashtags and showcase 560 of the most popular Hashtags on Instagram broken down by category and industry.

Instagram Hashtags are an effective tool that can be used to amplify a brand’s Instagram exposure to their target audience. A tool that that Jimmy Fallon and Justin Timberlake know all about…

Hashtags may seem simple, but there are strategic ways to use them that can help you reach a broader audience and reach your social media content goals. Conversely, there are spammy practices that can negatively impact your brand and even get you banned on Instagram.

In this comprehensive guide, we will go over:

What are Instagram Hashtags? 

Let’s start with the basics…

A hashtag is a combination of numbers, letters, and/or emojis preceded by a #symbol (e.g., #handbag). Businesses use hashtags to categorize content, making it discoverable to the target audience. Other Instagram followers use them to follow brands, places or locations, or products.

Users can click on hashtags or search a hashtag on Instagram, enabling them to view all posts tagged with a given hashtag. 

There are many different types of hashtags, but the common types are:

• Product/service hashtags: They are basic keywords attributable to products or services, like #swimwear
• Niche hashtags: They are used to describe a specific context within an industry, like #foodblogger
• Special event hashtags: They represent seasons or holidays like #summerdays
• Community-specific hashtags: They refer to communities, like #craftersofinstagram
• Location hashtags: They are used to refer to locations, like #londoneats
• Brand hashtags: These are hashtags associated with a brand like HeyOrca’s #takebackyourday or Herschel’s #welltravelled
• Holiday hashtags: From made up holidays like #NationalBaconDay, to statutory holidays like #MemorialDay – every day is a social media holiday!

Why Use Instagram Hashtags?

Using hashtags efficiently can boost your business exposure as it enables Instagram users to locate and discover your content, products, or services fast. Instagram also allows users to follow hashtags – meaning you can appear on users’ feeds that follow a hashtag related to your brand.

Additionally, since most of your brand or site followers are organic in nature, there are high chances of converting them. Research shows that Instagram posts with one or more hashtags attract 392% more comments and 70% more likes than those without.

How then can businesses and brands use hashtags efficiently for exposure? Keep reading to find out… 👇

How to Use Instagram Hashtags – 10 tips

1. Use simple and relevant hashtags 

Use hashtags that people within your audience are using and can remember with ease. Refrain from using tags that are long, hard to pronounce, and spell.

Some things to consider when choosing customer-friendly and effective hashtags:

• Should be short, simple, and precise
• Give the audience ideas about the topic of discussion
• Link to relevant topics, especially those that your audience is talking about, and
• Should relate to your brand, content, or company.

Depending on the industry you work in or the type of clients you manage, you may have to get a little creative like Gabriel Nightingale MD from Bona Accord Pest Control did.

“I’ll be the first to admit that pest control is not the most glamorous industry in the world – it is, however, essential.  Hashtags can be super effective in being picked up by social listening tools – I can testify to this having picked up some great annual contracts this way.  You do, however, have to be smart with your hashtags – people rarely search ‘pest control’ so, we create hashtags with words that laymen would use such as ‘cockroach’, ‘rats’ and even ‘creepycrawlies’.”

2. Avoid spamming

Like anything else in social media, Instagram hashtags are often abused. Avoid any urge to spam your hashtag on other people’s Instagram posts. It’s unlikely that you’ll gain anything from this, and likely that the comment will be frowned upon.

Also, don’t overdo it with Hashtags. Especially on Twitter. “The use of hashtags is definitely a fine art – stats show that brands which use hashtags on Twitter enjoy up to 50% more engagement – but beware, the same sources reveal that posts with more than two hashtags see a drop in engagement of 17%.  The moral of the story?  Choose wisely – and sparingly,” says Jack Zmudzinski of Future Processing.

3. Use trending hashtags

Popular hashtags are those that people are talking about currently, mainly around major news topics. You can leverage such tags by incorporating them in your content to reach more audiences, both existing and new ones following the same hashtags. Ensure to use hashtags relevant to your business or industry for improved exposure. 

If your hashtag does not add value to the target community or your audience, it will be ignored. However, if you place the tags or tag a truly informative post, more people will share it, increasing your brand visibility. You can also improve engagement by being the first to use a given trending hashtag or tags available on Twitter. 

To minimize the tendency of using too common hashtags, you can focus on those affiliated with a specific niche and an engaged audience within your industry. For instance, instead of tagging #dogstagram, which could have more than 15 million posts, you can tag #frenchie, which has more than 5 million posts. The latter trending hashtag will reach more targeted viewers, people who really love a specific dog breed, hence, improved exposure and engagement. 

4. Use Insights to vet hashtags

Keyword research is a valuable practice when it comes to choosing Hashtags. Max Babych, CEO at SPD Load agrees.

“There’s no doubt that hashtags are a valuable tool and, when using these, don’t be afraid to get creative. Have a think about search intent in order to come up with a hashtag which will start to trend as well as attracting the right audience.”

To ensure you are using Instagram tagging and hashtags efficiently for exposure, it is essential to look at the performance of the tags you have used previously to inform you of the ones you can reuse in the future.

The native analytics tool, for instance, shows you the number of visitors who have visited your profile based on your hashtags. You can also use more advanced, paid Instagram tools, enabling you to determine which specific hashtags are responsible for the most comments, likes, impressions, and reach on your Instagram posts.

Other tools will enable you to select posts on which to view insights to see impressions, giving you a better idea of your tags’ performance and exposure.

TIP: Did you know that HeyOrca’s Social Media Calendar for agencies let’s you quickly report on stats for the Instagram, Facebook, LinkedIn, and Twitter brands you manage? Check out HeyOrca Reports!

5. Use branded hashtags

Branded Instagram hashtags are efficient for exposure because they are original (created by yourself). They are designed to promote your campaign or brand while making it easy to monitor the conversation even if it takes place outside your channel. 

Many companies create branded social media marketing hashtags by adding their brand name after the # symbol, like #loveloft.  When users attach your tag to their content or when you tag other accounts, you gain more shares and visibility. You can use analytics to trace how your tag is being used, it’s popularity, and determine the possible effect on brand exposure.

For even better results, you can add your branded tags to your Instagram profile and stories. You can also use the bio to promote your branded content and Instagram campaigns. 

Users can now follow branded hashtags, further improving exposure efficiently. Followers grow with your brand and will see your content in their feeds, either by following your profile or the hashtag. 

6. Use location-specific hashtags for local awareness

If you are marketing a local business, you can use Instagram tagging and hashtags efficiently by adding location-based tags to your brand name. This strategy can enable you to connect better with the community because people are fond of supporting local businesses and events. 

For instance, if you manage a brand like Portillo’s in Chicago, you can use hashtags like #portilloschicago or #chicagodogs. You can use more than one location-based tags in your posts or tag many local businesses and events to reach different people across your target audience. 

7. Hide hashtags strategically

To avoid appearing spammy and keep your readers hooked to your post, you need to lower the unnecessary appearance of your tags. If you are using up to 20 hashtags or tagging multiple accounts in one post, you don’t want your audience to get overwhelmed, confused, or even distracted from your content’s objective. 

Use one of the following methods to hide hashtags while keeping your fans engaged and ensure brand exposure:

• Insert hashtags after the last line.
• Place the hashtags in the comment box – they will only be visible if mobile users tap on “View all comments.” This strategy is only effective for mobile phone users because comments on the desktop still remain in the top position.
• Hide hashtags in your caption. Press the Enter or Return key at the bottom of your caption, then enter a punctuation mark (like a dash, period, or bullet) and hit Return again. Repeat this process at least 3 times; hashtags will not be visible after three lines unless your content viewers tap on “more.”
• Hide them in Instagram stories. You can do so by minimizing or shrinking their size. You can also click on the hashtag sticker to edit it into a semi-transparent background.
• Pasting a GIF, emoji, or sticker on the tag can also obscure it entirely.

These tricks enable you to keep your target audience engaged while increasing exposure to those that really want to view the content under the tags.  

8. Use hashtags to create communities

You can use niche-specific Instagram hashtags to efficiently target and interact with an active and focused community.  

You can find community-oriented tags by identifying the types of Instagram hashtags used by your target audience whenever they hold discussions about your brand. You can either adopt them or build a community of your own by encouraging users and customers to use your tags.

For instance, a fitness brand targeting females will find more success with hashtags related to #femalefitness, rather than #fitness alone.

When people feel they belong to a given group with valuable benefits, they tend to share the content, refer friends, and respond better to promotions, hence, enabling your business to reap from improved brand visibility.

TIP: Speaking of communities… Have you heard of HeyOrca’s Life In Social Community for social media manager’s & agency professionals? The group has over 1,400 active members that engage in discussions about all things social and help each other out. Join the group today!

9. Add tags in your first comment

One of the most ideal ways to use Instagram tagging and hashtags efficiently for exposure is by adding a tag in the first comment of your post. Use this tactic to minimize appearing spammy; make your captions tidy by distributing them to other sections instead of adding all of them in the posts.

This tactic will enable you to strategically position tags, making them visible while still retaining engagement.

See the below example of how brands like Fender are using this strategy:

10. Keep off banned hashtags

Banned tags have been disabled or flagged by Instagram for violating community guidelines. Such tags will not help with your brand, product, or service exposure because they link to hidden posts. 

Your users will not trust your posts if you are frequently tagging banned content. This practice will also lower the level of awareness, engagement, and exposure originally intended for your post.  
You can view banned Instagram hashtags on platforms like Dapper Goat. You can also conduct a quick check by clicking on the magnifying glass to take you to the Explore section, typing the hashtag in the search window. If the tag does not display, it indicates that it is banned temporarily or permanently. Still, if it displays, you should click on the hashtag to verify (if it is forbidden, it will link to a broken site).

Comprehensive list of 560 Popular Instagram Hashtags

Now that you’ve got a clear understanding of how to strategically use Instagram Hashtags, let’s take a look at some of the Hashtags you can use to boost your brand’s exposure.

Below you’ll find 560 popular and industry-specific hashtags.

You can download our Ultimate List of 1,000+ Most Popular Instagram Hashtags for even more industry-specific and location-based Hashtags on Instagram.

100 most popular Hashtags to Use On Instagram

1. #love | Number of Photos: 1.221B
2. #instagood | Number of Photos: 704.0M
3. #photooftheday | Number of Photos: 478.6M
4. #fashion | Number of Photos: 456.5M
5. #beautiful | Number of Photos: 445.0M
6. #happy | Number of Photos: 413.8M
7. #cute | Number of Photos: 404.3M
8. #tbt | Number of Photos: 401.4M
9. #like4like | Number of Photos: 393.9M
10. #followme | Number of Photos: 374.3M
11. #picoftheday | Number of Photos: 363.1M
12. #follow | Number of Photos: 357.3M
13. #me | Number of Photos: 341.6M
14. #selfie | Number of Photos: 329.4M
15. #summer | Number of Photos: 320.6M
16. #art | Number of Photos: 319.4M
17. #instadaily | Number of Photos: 311.6M
18. #friends | Number of Photos: 299.3M
19. #repost | Number of Photos: 295.8M
20. #nature | Number of Photos: 286.4M
21. #girl | Number of Photos: 282.4M
22. #fun | Number of Photos: 277.6M
23. #style | Number of Photos: 268.7M
24. #smile | Number of Photos: 258.7M
25. #food | Number of Photos: 252.4M
26. #instalike | Number of Photos: 252.3M
27. #family | Number of Photos: 246.9M
28. #travel | Number of Photos: 245.3M
29. #likeforlike | Number of Photos: 244.3M
30. #fitness | Number of Photos: 238.0M
31. #follow4follow | Number of Photos: 220.3M
32. #igers | Number of Photos: 220.2M
33. #tagsforlikes | Number of Photos: 216.6M
34. #nofilter | Number of Photos: 213.6M
35. #life | Number of Photos: 211.7M
36. #beauty | Number of Photos: 211.2M
37. #amazing | Number of Photos: 204.8M
38. #instagram | Number of Photos: 197.2M
39. #photography | Number of Photos: 191.8M
40. #photo | Number of Photos: 179.0M
41. #vscocam | Number of Photos: 179.0M
42. #sun | Number of Photos: 176.1M
43. #music | Number of Photos: 174.6M
44. #followforfollow | Number of Photos: 169.7M
45. #beach | Number of Photos: 169.7M
46. #ootd | Number of Photos: 162.3M
47. #bestoftheday | Number of Photos: 159.6M
48. #sunset | Number of Photos: 159.5M
49. #dog | Number of Photos: 159.0M
50. #sky | Number of Photos: 158.9M
51. #vsco | Number of Photos: 156.2M
52. #l4l | Number of Photos: 153.4M
53. #makeup | Number of Photos: 152.9M
54. #foodporn | Number of Photos: 145.7M
55. #f4f | Number of Photos: 144.2M
56. #hair | Number of Photos: 139.9M
57. #pretty | Number of Photos: 137.9M
58. #cat | Number of Photos: 132.8M
59. #model | Number of Photos: 131.9M
60. #swag | Number of Photos: 130.8M
61. #motivation | Number of Photos: 126.6M
62. #girls | Number of Photos: 124.3M
63. #party | Number of Photos: 122.8M
64. #baby | Number of Photos: 122.5M
65. #cool | Number of Photos: 122.1M
66. #gym | Number of Photos: 118.1M
67. #lol | Number of Photos: 116.9M
68. #design | Number of Photos: 114.8M
69. #instapic | Number of Photos: 113.2M
70. #funny | Number of Photos: 112.8M
71. #healthy | Number of Photos: 111.7M
72. #christmas | Number of Photos: 108.9M
73. #night | Number of Photos: 108.3M
74. #lifestyle | Number of Photos: 108.2M
75. #yummy | Number of Photos: 107.1M
76. #flowers | Number of Photos: 106.8M
77. #tflers | Number of Photos: 105.6M
78. #hot | Number of Photos: 105.0M
79. #handmade | Number of Photos: 103.1M
80. #instafood | Number of Photos: 103.1M
81. #wedding | Number of Photos: 102.5M
82. #fit | Number of Photos: 101.9M
83. #black | Number of Photos: 100.8M
84. #일상 | Number of Photos: 100.7M
85. #pink | Number of Photos: 99.98M
86. #blue | Number of Photos: 99.24M
87. #workout | Number of Photos: 98.62M
88. #work | Number of Photos: 98.40M
89. #blackandwhite | Number of Photos: 96.60M
90. #drawing | Number of Photos: 95.95M
91. #inspiration | Number of Photos: 93.11M
92. #holiday | Number of Photos: 92.02M
93. #home | Number of Photos: 91.72M
94. #london | Number of Photos: 90.10M
95. #nyc | Number of Photos: 89.65M
96. #sea | Number of Photos: 88.27M
97. #instacool | Number of Photos: 87.31M
98. #winter | Number of Photos: 86.86M
99. #goodmorning | Number of Photos: 86.71M
100. #blessed | Number of Photos: 85.46M

100 Most Popular Instagram Hashtags by Category

1. #love | Category: General
2. #instagood | Category: General
3. #photooftheday | Category: Campaigns and Trends
4. #fashion | Category: Beauty and Fashion
5. #beautiful | Category: Beauty and Fashion
6. #happy | Category: General
7. #cute | Category: Beauty and Fashion
8. #tbt | Category: Campaigns and Trends
9. #like4like | Category: Self-promotion and Networking
10. #followme | Category: Self-promotion and Networking
11. #picoftheday | Category: Campaigns and Trends
12. #follow | Category: Self-promotion and Networking
13. #me | Category: General
14. #selfie | Category: General
15. #summer | Category: Seasonal
16. #art | Category: General
17. #instadaily | Category: Campaigns and Trends
18. #friends | Category: General
19. #repost | Category: Self-promotion and Networking
20. #nature | Category: Nature
21. #girl | Category: General
22. #fun | Category: General
23. #style | Category: Beauty and Fashion
24. #smile | Category: General
25. #food | Category: Food
26. #instalike | Category: General
27. #likeforlike | Category: Self-promotion and Networking
28. #family | Category: General
29. #travel | Category: Nature
30. #fitness | Category: Health and Fitness
31. #igers | Category: Photography and IG
32. #tagsforlikes | Category: Self-promotion and Networking
33. #follow4follow | Category: Self-promotion and Networking
34. #nofilter | Category: Campaigns and Trends
35. #life | Category: General
36. #beauty | Category: Beauty and Fashion
37. #amazing | Category: General
38. #instamood | Category: General
39. #instagram | Category: General
40. #photography | Category: Photography and IG
41. #vscocam | Category: Photography and IG
42. #sun | Category: Nature
43. #photo | Category: Photography and IG
44. #music | Category: Other
45. #beach | Category: Nature
46. #followforfollow | Category: Self-promotion and Networking
47. #bestoftheday | Category: Campaigns and Trends
48. #sky | Category: Nature
49. #ootd | Category: Beauty and Fashion
50. #sunset | Category: Nature
51. #dog | Category: Nature
52. #vsco | Category: Photography and IG
53. #l4l | Category: Self-promotion and Networking
54. #makeup | Category: Beauty and Fashion
55. #f4f | Category: Self-promotion and Networking
56. #foodporn | Category: Food
57. #hair | Category: Beauty and Fashion
58. #pretty | Category: Beauty and Fashion
59. #swag | Category: Beauty and Fashion
60. #cat | Category: Nature
61. #model | Category: Beauty and Fashion
62. #motivation | Category: Health and Fitness
63. #girls | Category: General
64. #baby | Category: General
65. #party | Category: General
66. #cool | Category: Beauty and Fashion
67. #lol | Category: General
68. #gym | Category: Health and Fitness
69. #design | Category: Other
70. #instapic | Category: Photography and IG
71. #funny | Category: General
72. #healthy | Category: Health and Fitness
73. #night | Category: General
74. #tflers | Category: Self-promotion and Networking
75. #yummy | Category: Food
76. #flowers | Category: Nature
77. #lifestyle | Category: Other
78. #hot | Category: Beauty and Fashion
79. #instafood | Category: Food
80. #wedding | Category: Other
81. #fit | Category: Health and Fitness
82. #handmade | Category: General
83. #black | Category: General
84. #pink | Category: General
85. #일상 | Category: Other
86. #blue | Category: Other
87. #work | Category: Other
88. #workout | Category: Health and Fitness
89. #blackandwhite | Category: Other
90. #drawing | Category: General
91. #inspiration | Category: General
92. #home | Category: General
93. #holiday | Category: Seasonal
94. #christmas | Category: Seasonal
95. #nyc | Category: Location
96. #london | Category: Location
97. #sea | Category: Nature
98. #instacool | Category: General
99. #goodmorning | Category: General
100. #iphoneonly | Category: Other

Popular Instagram Hashtags for Self-Promotion & Networking:

Like it or not, many of the most popular tags are purely around shameless self-promotion. After all, hashtags are there to categorize posts and help you get found. Consider using the following hashtags to build your follower base. But know that their successful use comes at a price: people will expect you to hold up your end of the bargain!

Self-Promotion Hashtags From the Top 100 Overall:

1. #like4like
2. #followme
3. #follow
4. #repost
5. #likeforlike
6. #tagsforlikes
7. #follow4follow
8. #followforfollow
9. #l4l
10. #f4f74

Part of the value of the above tags and tricks is the potential to incite collaboration with other pages and cross-pollinate your content with one another’s audiences. When doing this, consider marking posts as #collaboration and/or #collab to help other content creators who are looking for partners to find you.

List of Trendy Instagram Hashtags

Though sometimes easier said than done, one way to quickly get lots of eyes on your content is to catch a trend and ride the hype. Here’s a sampling of some current and past trends to consider. Keep in mind that the viral challenges are time-sensitive, and joining in too late can be worse than nothing if it makes you look behind the times.

A sampling of Trendy Tags from the Top 100 Overall:

1. #photooftheday
2. #tbt
3. #picoftheday
4. #instadaily
5. #nofilter
6. #bestoftheday

Examples of Current and Past Viral Hashtag Challenges

1. #Fliptheswitch
2. #PillowChallenge
3. #LetsDance
4. #TrickShot
5. #BathTubChallenge
6. #BetweenArtandQuarantine
7. #10yearchallenge #10yearschallenge
8. #whatthefluff #whatthefluffchallenge
9. #lipsyncbattle
10. #fallingstarschallenge
11. #icebucketchallenge

List of Industry-Specific Instagram Hashtags

Below are some of the industries most likely to be using Instagram to promote themselves and their products, as well as some of the most popular hashtags they use.

List of Popular Beauty Hashtags on Instagram

1. #instabeauty
2. #beautyblogger
3. #beautybloggers
4. #bblogger
5. #bbloggers
6. #natural
7. #naturalbeauty
8. #naturalista
9. #stylish
10. #gorgeous
11. #glam

List of Popular Fashion Hashtags on Instagram

1. #fashionblog
2. #fashionstyle
3. #styleblogger
4. #fashiongram
5. #fashionable
6. #fashionpost
7. #instastyle
8. #fashionaddict
9. #fashiondiaries
10. #whatiwore
11. #wiw
12. #whatiworetoday
13. #accessories
14. #clothes
15. #jewelry
16. #shoes
17. #lookoftheday
18. #outfitoftheday
19. #ootd
20. #streetwear
21. #streetfashion
22. #menswear
23. #menstyle
24. #lookbook
25. #look
26. #trend
27. #trendy
28. #designer

List of Popular Cosmetics Hashtags on Instagram

1. #eyes
2. #eyeshadow
3. #eyeshadowpallete
4. #palettes
5. #mascara
6. #eyeliner
7. #tar
8. #glue
9. #glitter
10. #glitternails
11. #nailart
12. #instamakeup
13. #naturalmakeup
14. #cosmetics
15. #cosmetic
16. #foundation
17. #concealer
18. #powder
19. #primers
20. #lashextensions
21. #lashes
22. #lashlift
23. #lash
24. #lipstick
25. #lipgloss
26. #lip
27. #gloss
28. #makeupaddiction
29. #makeupjunkie
30. #wakeupandmakeup
31. #makeuplover
32. #makeuplovers
33. #makeupaddict
34. #eyebrows
35. #eyebrowsonfleek
36. #crease
37. #motd

List of Popular Skincare Hashtags on Instagram

1. #skincareroutine
2. #naturalskincare
3. #organicskincare
4. #skincare
5. #healthyskin
6. #beautycare
7. #antiaging

List of Popular Hair Hashtags on Instagram

1. #hairofinstagram
2. #naturalhairstyles
3. #hairoftheday
4. #hairfashion
5. #instahair
6. #hairstyles
7. #hairstyle
8. #naturalhair
9. #haircut
10. #hairdo
11. #balayagehighlights
12. #balayageombre
13. #balayage
14. #ombre
15. #barbershopconnect
16. #barbershop
17. #barberlife
18. #barber
19. #modernsalon
20. #hairdresser
21. #hairstylist
22. #stylist
23. #haircolor
24. #haircolour
25. #gingerhair
26. #brunettegirl
27. #brunettes
28. #brunette
29. #blondehair
30. #blondegirl
31. #blonde
32. #braidstyles
33. #braids
34. #braid
35. #curlyhair
36. #curls
37. #curly
38. #longhairdontcare
39. #longhair

List of Popular Tattoo & Body Art Hashtags on Instagram

1. #tattooedwomen
2. #tattooedgirls
3. #tattooedgirl
4. #tattooedmen
5. #chesttattoo
6. #tattoosleeve
7. #sleevetattoo
8. #handtattoo
9. #tattoolover
10. #tattooed
11. #tattedup
12. #tatted
13. #amazingink
14. #inkedgirls
15. #inkedup
16. #inklife
17. #inkedlife
18. #inkaddict
19. #inked
20. #ink
21. #tattoo
22. #tattoos
23. #tatts
24. #tats
25. #tat
26. #tattooart
27. #bodypaint
28. #bodyart
29. #coveruptattoo
30. #coverup
31. #tattooartist
32. #tattoist
33. #instatattoo
34. #tattoolife
35. #blackwork

List of Popular Health Hashtags on Instagram

1. #healthychoices
2. #healthylifestyle
3. #healthyliving
4. #healthylife
5. #wellness
6. #cleaneating
7. #nutritionist
8. #nutrition
9. #healthyfood
10. #healthyeating
11. #organicfood
12. #organic
13. #instahealth
14. #wellnesscoach

List of Popular Fitness Industry Hashtags on Instagram

1. #yogaeverydamnday
2. #yogainspiration
3. #yogaeveryday
4. #yogachallenge
5. #yoga
6. #yogapractice
7. #yogaposes
8. #yogalife
9. #yogagirl
10. #yogafit
11. #strong
12. #strongwomen
13. #strongwoman
14. #strongman
15. #strengthtraining
16. #strongnotskinny
17. #strength
18. #girlswholift
19. #fitnessmotivation
20. #gymlifestyle
21. #nopainnogain
22. #getfit
23. #exercise
24. #exercises
25. #active
26. #cardio
27. #train
28. #training
29. #muscle
30. #gains
31. #muscleup
32. #fitlifestyle
33. #gymlife
34. #fitspiration
35. #fitlife
36. #instafitness
37. #instafit
38. #fitnessmodel
39. #fitnessmodels
40. #fitnessaddict
41. #fitmom
42. #fitgirlsguide
43. #fitgirl
44. #fitgirls
45. #bodybuilding
46. #bodybuilder
47. #body
48. #shredded
49. #absworkout
50. #abs
51. #crossfit
52. #crossfitgirls
53. #aesthetics
54. #physique

List of Popular Weightloss Hashtags on Instagram

1. #weightlosstransformation
2. #bodytransformation
3. #transformationtuesday
4. #losingweight
5. #weightlossjourney
6. #weightlossmotivation
7. #transformation
8. #fatloss
9. #weightloss
10. #fitnessjourney
11. #fattofit

List of Popular Cooking & Recipe Hashtags on Instagram

1. #chinesefood
2. #mexicanfood
3. #japanesefood
4. #koreanfood
5. #thaifood
6. #frenchfood
7. #cooking
8. #baking
9. #homecooking
10. #recipe
11. #recipes
12. #foodpic
13. #foodpics
14. #foodpictures
15. #foodstyling
16. #foodart
17. #foodporn
18. #cook
19. #chef
20. #cheflife
21. #chefsofinstagram
22. #eat
23. #eats
24. #eatfamous
25. #eatingfortheinsta
26. #dinner
27. #cuisine
28. #lunch
29. #lunchbox
30. #cookies
31. #homemade
32. #homemadefood
33. #yummy
34. #instafood
35. #tasty
36. #delicious
37. #delish
38. #foodblogger
39. #foodie
40. #foodies
41. #foodgasm
42. #restaurant
43. #foodlover
44. #yum
45. #leftovers

List of Popular Alcohol Hashtags on Instagram

1. #liquor
2. #vodka
3. #whiskey
4. #whisky
5. #tequila
6. #bourbon
7. #rum
8. #scotch
9. #gin
10. #beer
11. #beers
12. #alcohol
13. #drinks
14. #booze
15. #drink
16. #drinks
17. #drinking
18. #drinkporn
19. #instadrink
20. #beerporn
21. #drinkstagram
22. #wine
23. #winelover
24. #winetasting
25. #winery
26. #winenight
27. #winewednesday
28. #winestagram
29. #wines
30. #cocktail
31. #cocktails
32. #mixology
33. #mojito
34. #mojitos
35. #drunk
36. #bar
37. #happyhour
38. #beerpong
39. #drinkup
40. #pub
41. #bartender
42. #bartenders
43. #mixologist
44. cocktailhour
45. #shots

List of Popular Vegetarian & Vegan Hashtags on Instagram

1. #vegetarianfood
2. #vegetarian
3. #plantbased
4. #glutenfree
5. #dairyfree
6. #veggie
7. #veggies
8. #vegetables
9. #wholefoods
10. #fruitsalad
11. #fruit
12. #veganfoodporn
13. #veganfoodshare
14. #whatveganseat
15. #vegansofig
16. #vegansofinstagram
17. #veganfood
18. #veganism
19. #veganlife
20. #veganlifestyle
21. #rawvegan
22. #bestofvegan
23. #govegan
24. #crueltyfree
25. #paleo

List of Popular Coffee Hashtags on Instagram

1. #coffee
2. #caffeine
3. #coffeetime
4. #coffeeshop
5. #coffeehouse
6. #cafe
7. #café
8. #coffeebreak
9. #coffeelover
10. #coffeeholic
11. #coffeeaddict
12. #coffeelove
13. #coffeelovers
14. #latte
15. #latteart
16. #espresso
17. #cappuccino
18. #coffeelife
19. #coffeeporn
20. #coffeegram
21. #instacoffee
22. #coffeeoftheday
23. #coffeemug
24. #mug
25. #specialtycoffee
26. #barista

List of Popular Tea Hashtags on Instagram

1. #tea
2. #teatime
3. #tealover
4. #teacup
5. #greentea
6. #matcha
7. #drinktea
8. #teaculture
9. #teaaddict
10. #ilovetea

List of Popular Arts & Craft Hashtags on Instagram

1. #artistsoninstagram
2. #instaartwork
3. #artstagram
4. #instaartist
5. #artofinstgram
6. #artoftheday
7. #art_spotlight
8. #instaart
9. #artistic
10. #artwork
11. #artist
12. #artsy
13. #arts
14. #art
15. #graphicdesign
16. #graphic
17. #digitalart
18. #graphicdesigner
19. #sketchbook
20. #sketching
21. #sketch
22. #sketches
23. #pencildrawing
24. #pencilsketch
25. #pencilart
26. #pencil
27. #doodlesketch
28. #doodleart
29. #doodles
30. #doodle
31. #paintings
32. #painting
33. #painter
34. #paint
35. #watercolorpainting
36. #watercolor
37. #contemporaryart
38. #abstractpainting
39. #abstractart
40. #abstract
41. #illustrations
42. #illustration
43. #illustrator
44. #streetart
45. #graffitiart
46. #graffiti
47. #artgallery
48. #gallery
49. #fineart
50. #drawings
51. #drawing
52. #draw

List of Popular Crafts Hashtags on Instagram

1. #artsandcrafts
2. #crafting
3. #crafty
4. #craft
5. #crafts
6. #hobby
7. #crochet
8. #crochetersofinstagram
9. #yarn
10. #polymerclay
11. #pottery
12. #clay
13. #embroideryart
14. #embroidery
15. #crossstitch
16. #sewing
17. #scrapbooking
18. #imadethis

Download the full list of Popular Instagram Hashtags

The full list includes 1,000+ industry-specific & location-based Instagram Hashtags to help boost your engagement on IG.

Wrap-up

Instagram is one of the most influential social media platforms, enabling brands to reach their target audience, build communities and followers, sell to a niche market, and tag other businesses for mutual benefits. 

While you can derive these benefits simply by using hashtags efficiently, this article has demonstrated the best practices to keep in mind for the ultimate brand exposure. These include using simple, relevant, and trending tags, vetting them using insights, riding on location-based tags, building communities, and avoiding banned hashtags altogether. If you keep up with these guidelines, you can be assured of building a long-lasting and successful business relationship with Instagram followers and other brands.