Itโ€™s here! We are excited to share that you can directly publish Instagram Reels from HeyOrca! You can plan, approve and publish your Reels directly in one place! No more mobile notifications.

We are so excited to share this update with you. As most of you know, Instagram Reels has taken off majorly and is expected to be a big trend going into 2022. 

Here are some reasons to schedule Reels on HeyOrca

โœ… Batching your Reels content ahead of time

โœ… Post Reels consistently

โœ… Collaborate and approve Reels with your team and clients

โœ… Keep all your Reels, copy and approvals in one place

โœ… Visually plan and storyboard your Reels

โœ… Directly publish your Reels after approval

Are you interested in seeing this exciting new feature in action? Book a live group training call with our awesome Education team.

How does it work?

Step 1: Create an Instagram Post on the calendar, or edit an existing post in the calendar.

Step 2: In the post type section, click the drop-down menu and change the โ€œpostโ€ to โ€œReelsโ€. This will format your post so that it is cropped to the dimensions you need for posting. Your Reels posts will be labelled on the calendar to differentiate them from other Instagram posts.

Step 3: Edit your Reel! You will be able to add multiple pieces of media. Youโ€™ll be able to get your approvals from your team as well as make comments or leave feedback!

Step 4: When your Reel is scheduled, it will be published automatically from your calendar!

Here are some things to note when publishing Instagram Reels:

  • Reels are shared on your feed automatically and will appear in the Grid view
  • You can choose a thumbnail from the video as your cover photo
  • Reels published through HeyOrca will be original audio (we arenโ€™t able to choose trending audio at this time)
  • You can publish Reels up to 15 mins, but between 5 seconds & 90 seconds is recommended

Why you should incorporate Reels in your marketing strategy

Did you know 71% of Americans between the ages of 18-29 are on Instagram? Itโ€™s a playground you definitely want to play in, no matter what industry youโ€™re in. A recent study conducted by Deposit Video highlighted usersโ€™ opinions on video content on social media.

  • 69% of the respondents prefer short videos
  • 85% said they would like to see more video content from businesses
  • 18 hours a week is the average time people are spending watching videos
  • 87% of marketers say that video provides positive ROI

The proof is in the pudding! Video content is taking over the scene. But, donโ€™t worry! Weโ€™re here to help you along the way (we even have a step-by-step guide walking you through how to create a Reel).

The hardest part of creating Reels content is figuring out what to film. We have created a list of 10 simple ideas that will only take you a few minutes to film, check it out!

Not quite convinced? Take a look at this recent study conducted by Creatopy. In this study, they ran the exact same 15-second ad on both TikTok and Instagram Reels and analyzed the results. Here are some key takeaways:

  • The Reels ad received a reach of 389,298 and the TikTok ad received a reach of 199,477.
  • The Instagram Reels ad received 604,350 impressions and the TikTok ad received 228,537.
  • The Instagram Reels ad received 36 clicks and the TikTok ad received 28

As you can see here, with the exact same ad, Instagram Reels had almost double the reach and almost triple the impressions. To view the full study, click here.

Convinced yet?

With video being on the rise and a trend that will likely dominate 2022, Instagram Reels is definitely an area to take advantage of. It can be a little intimidating to start incorporating video into your content calendars, we totally get it! 

We have the resources that will help you succeed ๐Ÿš€

With our new Instagram Reels scheduling feature, you will be able to plan, collaborate with your team, schedule, and publish all of your Reels content in one spot. Does it get better than that? We are here to assist you if you need any help starting your Reels process. Be sure to take advantage of our resources.

How to Use Reels (Step by Step Guide)

10 Simple Instagram Reels Ideas to Post Today

Instagram Reels Analytics Report Template

At HeyOrca, we are always here to help. If you have any Instagram Reels questions that are not answered in our resources, you can reach out to Alyssa ( and she will help you out!

Happy filming! 

Did you enjoy this post? Share it with others!