HeyOrca Blog – Social Media Insights For Agencies and Marketers
Risk vs. Reward: How to Protect Your Brand Reputation on Social
In this ultimate guide, we will explore the current social media minefield that’s responsible for making and breaking brands and marketing campaigns.
7 Steps to Run a Social Media Contest That Converts like Crazy
Curious to learn more about HeyOrca? Or watch our 1-min demo video. Who doesn't love winning? Running a social media contest is an amazing opportunity to amplify your brand, your products, and your services. With organic reach on the decline, social media...
Facebook API Changes: What They Mean for Your Agency, and How to Work with Them
On April 4th, Facebook mentioned that they had made restrictions to their Application Program Interface (API). Here’s what these changes mean for your marketing agency.
Marketing Conference Notes: The Exclusive Collection
Let's face it: marketing conferences don't always pop up at the best times. Sometimes tight deadlines strike and you can't attend. Other times the perfect conference sneaks up on you and it's too late to register. Besides, it's difficult to gauge how...
David vs. Goliath: How Small And Niche Agencies Can Triumph in 2018
Curious to learn more about HeyOrca? Or watch our 1-min demo video. 2018 is the year for small, specialized, and niche marketing agencies to shine. This shift is something Joe, our beloved CEO, will be addressing at Social Media Week NYC. We dug deeper on the topic...
6 Tips to Convert Thought Leaders into Your Brand’s Megaphone
Anybody can tell you that your marketing strategy must align with your target market - but how many people tell you that public relations should be the secret weapon in your marketing strategy arsenal? Moreover, do you know how connected and important PR...
How to Become a Marketing Agency of the Future
The marketing agency landscape isn't what it used to be----so you shouldn't expect future marketing agencies to be anything like their traditional counterparts. Despite this, numerous dinosaurs (holding and marketing companies such as WPP) are up against a...
Thoughts on the Recent Facebook Algorithm Changes
Last week on January 11th, CEO of Facebook Mark Zuckerberg announced major changes to the Facebook algorithm. Facebook will now prioritize posts from friends over posts from brands in a user's feed, and this news immediately got publishers and brands...
Jeff Renoe on Content Marketing and Fractured Minds
Jeff Renoe is a content marketer with flair at the Dickson Company, a strong advocate for mental health awareness, and a Twitter chat junkie. In this chat we discuss his passion for content creation, and the rationale and process behind his mental health...
Social Media Marketing for Agencies Is a Snap with HeyOrca!
Social media marketing for agencies is a chore without the right solution. If you're reading this, you probably use social media tools like Hootsuite and are looking for alternatives as you face some or all of the following bottlenecks in your workflow:...
Roundup: 30 Top Digital Marketing Posts of 2017
In this top digital marketing posts roundup, you'll find informative articles from top marketing experts on the subjects of social media, content marketing, SEO, email marketing, influencer marketing, podcasting, ROI, paid promotion, and PR. So without...
The Complete Guide to Marketing with Stories and Live Video
Yes, authentic marketing is a buzzword. Often when you hear a buzzword too many times, it tends to lose all meaning. That said, authenticity in marketing is one trend you can't ignore if you're marketing to millennials and Gen Z. Authenticity in marketing...
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