HeyOrca Blog – Social Media Insights For Agencies and Marketers
20 Features to Make the Most of Your Facebook Group
Facebook Groups are the most beneficial part of the platform for a lot of people. Members learn from, engage with, or are entertained by others who share their interests. It’s no wonder Facebook is making a push to give Groups more exposure and businesses are using...
How To Use Facebook’s Ad Library For Marketers
On its surface, Facebook’s Ad Library is a place for the platform to be more transparent about the content it allows its users to share. However, it can be a wealth of knowledge for marketers if you know where to look. Facebook Ad Library collects all active and past...
9 Tips for a Great Facebook Group
Facebook is putting a big push on Facebook Groups by making them more of a core part of the platform and giving them more exposure on the homepage. In order for you to stand out, you need to create a great, engaging, and informative community. Here are nine tips to...
4 Things You Should Know About Facebook’s New 2019 Redesign
Facebook is changing, in more ways than one. Coming off their F8 summit, and controversies about public security following a breach last year, Facebook has a clear goal in mind with their new branding: make social media more private. How are they doing this? By...
How to Increase Engagement in a Facebook Group
Engagement is the key to connecting people through social media, and Groups are great for fostering that connection. Unlike Pages which broadcast messages from a brand to an audience, Groups encourage people to talk amongst each other which offers a better sense of...
Our Top Takeaways From Facebook F8 2019
F8, Facebook's annual developer conference, highlights our global interconnection, their latest technology & developments, and plans for the future of their entire family of apps & services. Here are some of the things that we are most interested in that came...
Instagram Hashtags for more impressions on Stories and Posts
With Instagram recently announcing that they would be hiding ‘likes’ it’s more important now than ever to attract users to your account through other means, and one of the easiest ways to do that is through hashtags. Hashtags are the one surefire way to bring users...
What Instagram Hiding the Like Count Means for Marketers
Recently, Instagram started to test hiding public Like counts to followers. What does this mean for marketers who use it as a metric to gauge success? Nothing. Not ultimately, anyway. People have a tendency to like or support something more when a lot of other people...
LinkedIn Live – What It Is & Tips to Get Started
Before everyone came out with their own version of Stories, the big trend was to implement Live video. Snapchat, Instagram, Facebook, Twitter, YouTube… and now LinkedIn. LinkedIn says that video is the fastest-growing format on its platform, so they’re doubling-down...
How to Create IGTV Videos using Canva + Keynote
Looking to create the perfect IGTV or Instagram story but don’t think you have the skills? You don’t need to be a graphic designer to put together a stylish, sleek IGTV or Instagram story that will attract followers to your page. You just need a few simple tools and a...
![Facebook F8 2019 Day 1 [Free download of PPT slides]](https://heyorca.com/wp-content/uploads/2019/05/Day1keynote-400x250.jpg)
Facebook F8 2019 Day 1 [Free download of PPT slides]
Day 1 of Facebook F8 just concluded! Ryan and I sat down to talk about all things F8. We compiled the most relevant takeaways into a slide deck that you can download below. Here's the TL;DR version of the keynote courtesy of the HeyOrca Pod 😉 Facebook Messenger What...
LinkedIn Reactions – What They Mean for Marketers
Over the past several years, the lines between social media platforms have been becoming more and more blurred as some of them implement features that have been made popular by others. LinkedIn now joins the roster as it has recently released a version of Reactions; a...
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