HeyOrca Blog – Social Media Insights For Agencies and Marketers
How to Find the Right Social Media Influencers for Your Brand
Social media influencers are one of the newest careers and the opportunities they provide for brands are only going up. It’s projected that influencer marketing will be a $10B industry by 2020. More and more consumers are seeing fewer ads due to the use of ad-blocking...
Agency Spotlight: Peggy Harnock, CEO of The Social Gourmet
Welcome to our Agency Spotlight series! Each article will feature pioneers of the #agencylife and how they run their businesses in the modern world. Peggy Harnock is the CEO of The Social Gourmet, a boutique agency helping small businesses grow their online presence....
Agency Spotlight: Kiki Von Glinow, Founder of Toast Media Group
What does it take to be an influencer? Surely a question on every Instagram user’s mind. ‘Influencer culture’ is a huge part of Instagram’s brand, but has also made its way into the marketing world as well. Influencer marketing refers to using well known social media...
16 Tools to Run a Social Media Agency
In the early days of running or working at a social media marketing agency, you can probably get by using email to communicate and post to social media manually. As you grow, you need to start to implement tools into your workflow in order to be more efficient, more...
How To Use Instagram Creator Profile & Studio
Instagram is taking big steps to change the ‘influencer culture’ that was created on the app. From getting rid of likes to banning follower tracking tools, Instagram is restricting influencer’s control over how their content is shared. One of these changes is...
A Social Media Manager’s Guide to Facebook Creator Studio
New elements and features being added to a platform are great but they can start to get a little cluttered. Posts, Events, Insights, Messages… It’s easy to get overwhelmed and lost in the backend of your Facebook Page. Not to mention getting distracted by...
The 10 Most Innovative Social Media Marketing Ideas In 2019
What knockout ideas have social media marketing thought leaders developed this year? We’re sharing the 10 best SMM ideas that will boost your marketing campaigns through the roof.
Why All Social Media Managers Need Canva
If a picture paints a thousand words, how many impressions can it make on Facebook? We all know how powerful visuals are on social media. Major social channels like Facebook and Instagram rely heavily on pictures, videos and graphics and will reward users who push out...
20 Features to Make the Most of Your Facebook Group
Facebook Groups are the most beneficial part of the platform for a lot of people. Members learn from, engage with, or are entertained by others who share their interests. It’s no wonder Facebook is making a push to give Groups more exposure and businesses are using...
How To Use Facebook’s Ad Library For Marketers
On its surface, Facebook’s Ad Library is a place for the platform to be more transparent about the content it allows its users to share. However, it can be a wealth of knowledge for marketers if you know where to look. Facebook Ad Library collects all active and past...
9 Tips for a Great Facebook Group
Facebook is putting a big push on Facebook Groups by making them more of a core part of the platform and giving them more exposure on the homepage. In order for you to stand out, you need to create a great, engaging, and informative community. Here are nine tips to...
4 Things You Should Know About Facebook’s New 2019 Redesign
Facebook is changing, in more ways than one. Coming off their F8 summit, and controversies about public security following a breach last year, Facebook has a clear goal in mind with their new branding: make social media more private. How are they doing this? By...
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