HeyOrca Blog - Insights for Agencies and Marketers

Instagram Stories – A Plea for Authenticity?

by Joe Teo | Aug 23, 2016 | Social Media Planning

In an effort to curate to user's everyday experiences, Instagram has launched Stories - AKA a very close relative to Snapchat. Like, super close. Today, we're introducing Instagram Stories, a new feature that let's you share all the moments of your day, not just the...

Who’s Where? Social Media Demographics by Network

by Joe Teo | Jul 6, 2016 | Social Media Planning

Want to learn which social media platform you’ll find your ideal demographic using? We’ve got you covered.

6 Tips for Writing Content that Converts

by Joe Teo | Jun 6, 2016 | Content Strategy

Creating well researched and well-written content is not an easy task, and later seeing it go nowhere is painful to watch. Whether you are creating content for your social media calendar or for your company blog, it makes sense to take the time to learn how to write...

How to Create a Social Media Calendar that Works

by Joe Teo | May 25, 2016 | Social Media Planning

Between scheduling, planning, and engaging with thought leaders or customers, as well as jumping from one social channel to the next, keeping separate social media calendars is essential.

When to Adopt a Social Media Approval Workflow

by Joe Teo | Apr 25, 2016 | Team Collaboration

How do they type so fast? How long has it been? Who decided on THAT movie? These are just a few of the thoughts that run through my head after I leave my phone alone for 5 minutes, and return to a group message inbox of 150 unread messages. Are all of these messages...