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How the American Marketing Association Uses HeyOrca to Engage Their Community!
We are excited to announce that we are partnering with the American Marketing Association Atlanta Chapter tohelp marketing specialists in the Atlanta region take back their day with our world-class software.
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Top 5 Reasons Why Social Media Agencies Lose Clients
5 common reasons why agencies lose clients and how to avoid these pitfalls. Best practices from thought leaders in the agency world.
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The Shadow Funnel: Social Media Beyond Content Curation
When was the last time you looked at your social media contact list? How many of those people do you know? More importantly, how many of those people actively engage with you and your brand? Is there a point to using a social media platform if nobody is engaging? How...
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The Top 10 HeyOrca Features
It's been said that if you fail to prepare, you should prepare to fail. And it's possible that the same could be said about your social media content. Agencies are hectic environments where everyone has a busy schedule. As fun as it can be to Tweet and post on the go,...
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Sponsored Content vs. Organic Social Media : Better Together
By now, you're well aware of the decline in organic reach on social, and may already be working with clients to help them adjust their social media strategy to compensate for these changing dynamics. The decline of organic reach has been well-documented, with most...
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Instagram vs. Snapchat – The War For Authenticity on Social
A Quick History Lesson Instagram I vividly remember my dad asking me what Instagram was while he was reading the paper one morning. I replied, "I don't know, why?" He told me that Mark Zukerberg bought it for quite the large sum of money. I didn't think much of it and...
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The Hallmark Trait of a Successful Agency-Client Relationship
Hint: Seamless Communication and Pre-approved Planning. It's a Brand's World Industry insiders refer to it as agency life, a demanding yet exciting combination of long hours, busy social lives, high expectations, and creative work. Day-to-day hustle looks very...
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