HeyOrca Blog – Social Media Insights For Agencies and Marketers
11 Tips to Make the Most of Your Facebook Ad Campaigns
Every major social network now has its own advertising platform but Facebook is arguably the best in terms of features, insights, and audience. Facebook is a great place to start with online advertising but it’s such a crowded space that you need to stand out. Every...
Why Team-Building is at the Core of this Agency
Welcome to our Agency Spotlight series! Each article will feature pioneers of the #agencylife and how they run their businesses in the modern world. This week, Krystal Hobbs, owner of Reflective Marketing talks about how team building is their biggest sense of pride!
9 Social Media Marketing Tips for Positive ROI
Social media is the ultimate word of mouth. You want your message to spread as far as possible and you can ensure that it gets you positive results by following some simple guidelines; determine your objectives, identify your target audience, select the best platform,...
How to Use Event Strips as a Multi-tool
Event Strips are a great tool for highlighting special events while collaborating with team members and clients. But did you know event strips can be used for much more that cataloguing events? Check out some tips below on how to use Event Strips as a multi-tool....
How Employee Advocacy Will Help Your Brand’s Marketing
One person or a small team creating a variety of engaging content across all social platforms takes time, effort, and creativity, which are all precious resources. Instead of looking at hiring more help, consider taking advantage of the resources you already have;...
Sparking Connection: How to Foster Belonging in an Agency When Working Remotely
Welcome to our Agency Spotlight series! Each article will feature pioneers of the #agencylife and how they run their businesses in the modern world. This week, Lizzy Duffy, Senior Strategist of Sparkloft Media, about how to stay connected with her team while working miles away.
How to Create and Fill a Social Media Calendar
Whether you work for multiple clients at a marketing agency or you’re managing your company’s social media yourself, creating a month’s worth of content can be a daunting task. You have this big, blank calendar in front of you just waiting to be filled and it isn’t...
Staying Fresh: How One Agency Turned Workplace Culture into Content
Welcome to our Agency Spotlight series! Each article will feature pioneers of the #agencylife and how they run their businesses in the modern world. Who are you? What is your background? I'm Jason Hunt and I'm the CEO of Fresh Crowd, a Social Media ad agency that...
Free Resources to Help You Create Social Content
Social media managers have a lot to do. Coming up with ideas, creating posts, navigating policies & guidelines, and handling engagement. You don’t need to create everything from scratch; there are free tools & content resources out there to give you one less...
How to Find the Right Social Media Influencers for Your Brand
Social media influencers are one of the newest careers and the opportunities they provide for brands are only going up. It’s projected that influencer marketing will be a $10B industry by 2020. More and more consumers are seeing fewer ads due to the use of ad-blocking...
Agency Spotlight: Peggy Harnock, CEO of The Social Gourmet
Welcome to our Agency Spotlight series! Each article will feature pioneers of the #agencylife and how they run their businesses in the modern world. Peggy Harnock is the CEO of The Social Gourmet, a boutique agency helping small businesses grow their online presence....
Agency Spotlight: Kiki Von Glinow, Founder of Toast Media Group
What does it take to be an influencer? Surely a question on every Instagram user’s mind. ‘Influencer culture’ is a huge part of Instagram’s brand, but has also made its way into the marketing world as well. Influencer marketing refers to using well known social media...
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