So you’ve signed up for HeyOrca - Whalecome to the Pod! 🐳 You might be wondering where to start - HeyOrca is definitely a big space to play! Let's dive into what HeyOrca will be able to help you achieve, as well as why HeyOrca exists. HeyOrca is a Social Media...
Facebook is changing, in more ways than one. Coming off their F8 summit, and controversies about public security following a breach last year, Facebook has a clear goal in mind with their new branding: make social media more private. How are they doing this? By...
Engagement is the key to connecting people through social media, and Groups are great for fostering that connection. Unlike Pages which broadcast messages from a brand to an audience, Groups encourage people to talk amongst each other which offers a better sense of...
F8, Facebook's annual developer conference, highlights our global interconnection, their latest technology & developments, and plans for the future of their entire family of apps & services. Here are some of the things that we are most interested in that came...
With Instagram recently announcing that they would be hiding ‘likes’ it’s more important now than ever to attract users to your account through other means, and one of the easiest ways to do that is through hashtags. Hashtags are the one surefire way to bring users...
Recently, Instagram started to test hiding public Like counts to followers. What does this mean for marketers who use it as a metric to gauge success? Nothing. Not ultimately, anyway. People have a tendency to like or support something more when a lot of other people...
Before everyone came out with their own version of Stories, the big trend was to implement Live video. Snapchat, Instagram, Facebook, Twitter, YouTube… and now LinkedIn. LinkedIn says that video is the fastest-growing format on its platform, so they’re doubling-down...