HeyOrca Blog – Social Media Insights For Agencies and Marketers

How to Use a Facebook Campaign Planning Worksheet

We’ve talked before about the things that you need to consider before starting a Facebook ad campaign. This worksheet is going to take what you have (campaign goals, budgets, creative, etc.) and help you plan your execution. Download the worksheet here. You can use...

How to Get Started with Facebook Ads

Each marketing channel has its strengths and weaknesses. Each one appeals to different consumers and has different effects for each industry. With the right strategy and a little trial-and-error, anyone can get positive results with Facebook ads. If you need a crash...

End of Summer Reading List for Marketers

Summer is nearing its end which means back to work for many marketers and social media managers. Get yourself and your team ready for September with this list of books for marketers that is sure to inspire and educate before you dive back into work. UnMarketing by...

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