HeyOrca Blog – Social Media Insights For Agencies and Marketers
How Employee Advocacy Will Help Your Brand’s Marketing
One person or a small team creating a variety of engaging content across all social platforms takes time, effort, and creativity, which are all precious resources. Instead of looking at hiring more help, consider taking advantage of the resources you already have;...
Sparking Connection: How to Foster Belonging in an Agency When Working Remotely
Welcome to our Agency Spotlight series! Each article will feature pioneers of the #agencylife and how they run their businesses in the modern world. This week, Lizzy Duffy, Senior Strategist of Sparkloft Media, about how to stay connected with her team while working miles away.
How to Create and Fill a Social Media Calendar
Whether you work for multiple clients at a marketing agency or you’re managing your company’s social media yourself, creating a month’s worth of content can be a daunting task. You have this big, blank calendar in front of you just waiting to be filled and it isn’t...
Staying Fresh: How One Agency Turned Workplace Culture into Content
Welcome to our Agency Spotlight series! Each article will feature pioneers of the #agencylife and how they run their businesses in the modern world. Who are you? What is your background? I'm Jason Hunt and I'm the CEO of Fresh Crowd, a Social Media ad agency that...
Free Resources to Help You Create Social Content
Social media managers have a lot to do. Coming up with ideas, creating posts, navigating policies & guidelines, and handling engagement. You don’t need to create everything from scratch; there are free tools & content resources out there to give you one less thing to...
How to Find the Right Social Media Influencers for Your Brand
Social media influencers are one of the newest careers and the opportunities they provide for brands are only going up. It’s projected that influencer marketing will be a $10B industry by 2020. More and more consumers are seeing fewer ads due to the use of ad-blocking...
Agency Spotlight: Peggy Harnock, CEO of The Social Gourmet
Welcome to our Agency Spotlight series! Each article will feature pioneers of the #agencylife and how they run their businesses in the modern world. Peggy Harnock is the CEO of The Social Gourmet, a boutique agency helping small businesses grow their online presence....
Agency Spotlight: Kiki Von Glinow, Founder of Toast Media Group
What does it take to be an influencer? Surely a question on every Instagram user’s mind. ‘Influencer culture’ is a huge part of Instagram’s brand, but has also made its way into the marketing world as well. Influencer marketing refers to using well known social media...
16 Tools to Run a Social Media Agency
In the early days of running or working at a social media marketing agency, you can probably get by using email to communicate and post to social media manually. As you grow, you need to start to implement tools into your workflow in order to be more efficient, more...
How To Use Instagram Creator Profile & Studio
Instagram is taking big steps to change the ‘influencer culture’ that was created on the app. From getting rid of likes to banning follower tracking tools, Instagram is restricting influencer’s control over how their content is shared. One of these changes is...
A Social Media Manager’s Guide to Facebook Creator Studio
New elements and features being added to a platform are great but they can start to get a little cluttered. Posts, Events, Insights, Messages… It’s easy to get overwhelmed and lost in the backend of your Facebook Page. Not to mention getting distracted by...
The 10 Most Innovative Social Media Marketing Ideas In 2019
What knockout ideas have social media marketing thought leaders developed this year? We’re sharing the 10 best SMM ideas that will boost your marketing campaigns through the roof.
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