HeyOrca Blog – Social Media Insights For Agencies and Marketers
How To Use Instagram Creator Profile & Studio
Instagram is taking big steps to change the ‘influencer culture’ that was created on the app. From getting rid of likes to banning follower tracking tools, Instagram is restricting influencer’s control over how their content is shared. One of these changes is...
A Social Media Manager’s Guide to Facebook Creator Studio
New elements and features being added to a platform are great but they can start to get a little cluttered. Posts, Events, Insights, Messages… It’s easy to get overwhelmed and lost in the backend of your Facebook Page. Not to mention getting distracted by...
The 10 Most Innovative Social Media Marketing Ideas In 2019
What knockout ideas have social media marketing thought leaders developed this year? We’re sharing the 10 best SMM ideas that will boost your marketing campaigns through the roof.
Why All Social Media Managers Need Canva
If a picture paints a thousand words, how many impressions can it make on Facebook? We all know how powerful visuals are on social media. Major social channels like Facebook and Instagram rely heavily on pictures, videos and graphics and will reward users who push out...
20 Features to Make the Most of Your Facebook Group
Facebook Groups are the most beneficial part of the platform for a lot of people. Members learn from, engage with, or are entertained by others who share their interests. It’s no wonder Facebook is making a push to give Groups more exposure and businesses are using...
How To Use Facebook’s Ad Library For Marketers
On its surface, Facebook’s Ad Library is a place for the platform to be more transparent about the content it allows its users to share. However, it can be a wealth of knowledge for marketers if you know where to look. Facebook Ad Library collects all active and past...
9 Tips for a Great Facebook Group
Facebook is putting a big push on Facebook Groups by making them more of a core part of the platform and giving them more exposure on the homepage. In order for you to stand out, you need to create a great, engaging, and informative community. Here are nine tips to...
4 Things You Should Know About Facebook’s New 2019 Redesign
Facebook is changing, in more ways than one. Coming off their F8 summit, and controversies about public security following a breach last year, Facebook has a clear goal in mind with their new branding: make social media more private. How are they doing this? By...
How to Increase Engagement in a Facebook Group
Engagement is the key to connecting people through social media, and Groups are great for fostering that connection. Unlike Pages which broadcast messages from a brand to an audience, Groups encourage people to talk amongst each other which offers a better sense of...
Our Top Takeaways From Facebook F8 2019
F8, Facebook's annual developer conference, highlights our global interconnection, their latest technology & developments, and plans for the future of their entire family of apps & services. Here are some of the things that we are most interested in that came from the...
Instagram Hashtags for more impressions on Stories and Posts
With Instagram recently announcing that they would be hiding ‘likes’ it’s more important now than ever to attract users to your account through other means, and one of the easiest ways to do that is through hashtags. Hashtags are the one surefire way to bring users...
What Instagram Hiding the Like Count Means for Marketers
Recently, Instagram started to test hiding public Like counts to followers. What does this mean for marketers who use it as a metric to gauge success? Nothing. Not ultimately, anyway. People have a tendency to like or support something more when a lot of other people...
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