HeyOrca Blog – Social Media Insights For Agencies and Marketers

Snapchat 2.0 – All You Need to Know

Snapchat 2.0 has arrived! The days of a simple 10 second, self-destructing picture are over. On March 29th, Snapchat introduced what they call Snapchat 2.0. The update is an impressive overhaul to the app - especially when it comes to messaging your Friends. New...

Join the Dark Post Side on Facebook

Facebook dark posts are a type of news feed ad that actually doesn’t organically post on your timeline and therefore not on your followers’ or fans’ news feeds. Dark posts are segmented to different audiences and followers. These dark posts can be anything from photos, videos, and status updates, to offers and promotions via links.

The Gift of GIFs

What is a GIF? A graphics interchange format is a graphic image on a webpage that plays continuously, automatically. Sprouting from their popularity on Tumblr, GIFs now call Facebook, Instagram, Twitter, and other social networking sites their new home via the gift of...

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