With speakers like these on the Social Media Management Week 2018 lineup, it’s hard not to be excited.
We’re sponsoring this year’s conference, and planning to learn a lot while we’re there. SMMW is known for bringing in the creme de la creme of social media marketers, and this year’s conference has the best lineup yet.
With the big event only a week away, we want to highlight some of the magnetic speakers whose sessions we don’t want to miss:
Thursday March 1st:
1. Social Media Marketing in 2018: What the Newest Research Reveals
By Michael Stelzner
Thursday at 8:00 AM
As he is the CEO of Social Media Examiner, it’s no exaggeration to say that Michael’s keynote will be one of the most useful talks to hear at the entire conference. Social Media Examiner is at the forefront of social media research, so be prepared to absorb plenty of insight to mull over as you attend all the specialist sessions throughout the conference.
As for Michael himself, he’s a prolific speaker, podcaster and live streamer. In a recent episode of the podcast Perpetual Traffic, Mike recently made this bold statement: “What’s going on with organic social? I would say that it’s dead.”
With all the competition out there and the “Facebook Apocalypse” upon us, it will be very interesting to hear where Michael’s mind is at on the subject.
2. How to Create 30 Days of Instagram Content in a Single Day
By Jasmine Star
Thursday at 10:30 AM
For a busy marketer with plenty of responsibilities, the idea of creating 30 days worth of social content in a day seems impossible. Truly engaging visual copy and writing copy are tricky artforms in their own right – so how could it be possible?
We’re dying to know that ourselves. Jasmine Star has built an influential brand out of a camera and a dream, so if anyone can show us the light, it’s her.
3. How to Create a Live Video Strategy for More Views, Leads, and Sales
By Luria Petrucci
Thursday at 2:00 PM
Some people make recording live video look easy, but doing it well involves a lot of moving pieces. That’s where Luria Petrucci comes in.
A prolific podcast and video host of shows such as GeekBeat.TV, GeekBrief.TV, and GeekBeat Live, she now has a live video consultancy business called Live Streaming Pros. With her background, we know we’ll be getting truly useful advice.
4. How to Turn Disengaged Customers Into Powerful Brand Advocates
By Shama Hyder
Thursday at 3:05 PM
Promoting your business is hard, so why not get your customers to do it for you?
Shama Hyder is a PR pro and the Founder and CEO of web and digital PR firm The Marketing Zen Group. Known as the “Zen Master of Marketing” by Entrepreneur and “Millennial Master of the Universe” by Fast Company, Shama is a frequent guest on TV talk shows and columns across many influential publications.
Friday March 2nd:
5. How to Turn LinkedIn Into a Funnel for New Leads
By Koka Sexton
Friday at 10:15 AM
If you’ve ever thought of using social media to actively prospect new leads, Koka’s session is one you won’t want to miss.
We’ve been lucky enough to get to know Koka Sexton during Twitter chats, and he’s the guy to talk to when you want to do social media selling. He worked at LinkedIn for a long time, and talks prolifically on how to use social to generate new business for your brand.
6. Creating Better Content in Less Time: 5 Real-World Writer Secrets
By Ann Handley
Friday at 11:15 AM
I remember when I thought I couldn’t write if my life were on the line. Then I read Ann Handley’s book Everybody Writes and I realized I could McGuyver my way out of any prickly prose that threatened my existence.
Everybody Writes is truly a useful
, innovative, tour-de-force of a guidebook to writing a lot smarter for the world wide web. Ann Handley is a digital and content marketing guru who founded MarketingProfs and generally makes your life easier with her advice.
7. Innovating Your Way to Strong Social Media ROI
By Tamara McCleary
Friday at 1:30 PM
She’s a prolific speaker and thought leader, an IMB Futurist and the founder of Thulium, a B2B social media marketing agency.