Good prompt design involves creating content that is engaging, relevant, and actionable. Here are some key factors to consider when designing prompts for social media:

1. Clarity: The prompt should be clear and easy to understand. Avoid using complicated language or jargon that may confuse your followers.
2. Relevance: The prompt should be relevant to your brand, industry, or audience. It should resonate with your followers and encourage them to engage with your content.
3. Actionable: The prompt should be actionable and encourage your followers to take a specific action, such as leaving a comment, sharing a post, or voting in a poll.
4. Visual Appeal: Use visuals such as images, graphics, or videos to make your prompt more visually appealing and attention-grabbing.
5. Consistency: Maintain a consistent tone and style across all your prompts. This helps to build brand recognition and create a sense of familiarity with your audience.
6. Diversity: Keep your prompts diverse and varied to appeal to different segments of your audience. Mix up the format of your prompts, such as using questions, quotes, or images to keep things interesting.
7. Call-to-Action: Include a clear call-to-action (CTA) in your prompt to encourage your followers to engage with your content. This can be as simple as asking them to leave a comment or share the post with their friends.

If you want to follow along for live updates, visit our Google Docs version of AI Prompt Design Recipes!

Caption Prompt Recipes ⏬

Just copy and paste the prompts in an AI tool of your choice and replace the fields with your own relevant input to generate your desired captions! 

Sharing a customer testimonial

Facebook:

1. Share a customer testimonial story from [Insert customer name] about their experience with our [Insert product or service]. Highlight how our [Insert product or service] made a difference in their life. Include a call to action for others to share their own experiences in the comments or to reach out to the company at [Insert contact information]. Use positive language and avoid using adjectives that convey difficulty or negativity.

Instagram:

2. Share a visually appealing image or video and a customer testimonial story from [Insert customer name] about their experience with our [Insert product or service]. Highlight how our [Insert product or service] made a difference in their life. Include a call to action for others to share their own experiences in the comments or to reach out to the company at [Insert contact information]. Keep the caption short and positive.

LinkedIn:

3. Share a customer testimonial story from [Insert customer name] about their experience with our [Insert product or service]. Highlight how our [Insert product or service] made a difference in their life or business. Use a professional tone and language. Include a call to action for others to share their own experiences in the comments or to reach out to the company at [Insert contact information]. Use positive language and avoid using adjectives that convey difficulty or negativity.

Twitter:

4. Tweet a customer testimonial story from [Insert customer name] about their experience with our [Insert product or service]. Highlight how our [Insert product or service] made a difference in their life. The tweet must be short and concise, using only 280 characters. Include a call to action for others to share their own experiences in the comments or to reach out to the company at [Insert contact information]. Use positive language and avoid using adjectives that convey difficulty or negativity.

TikTok:

5. Write a TikTok Caption of a customer testimonial story from [Insert customer name] about their experience with our [Insert product or service]. Highlight how our [Insert product or service] made a difference in their life. Use a creative and engaging format that captures the attention of viewers. Include a call to action for others to share their own experiences in the comments or to reach out to the company at [Insert contact information]. Use positive language and avoid using adjectives that convey difficulty or negativity.

Highlighting an employee

Facebook:

1. Write a post highlighting an employee at [Insert company name] company called [Insert company name]. Share their background, achievements, and contributions to the company’s success. The post must be a minimum of 800 characters and a maximum of 1300 characters, and written in short paragraphs. At the end of the post, encourage readers to congratulate the employee in the comments and share their own positive experiences with the company. Use only positive language.

Instagram:

2. Share a post highlighting an employee at [Insert company name] company called [Insert company name]. Use a visually appealing image or video that showcases the employee’s personality and accomplishments. Include a caption that shares their background, achievements, and contributions to the company’s success. Encourage viewers to congratulate the employee in the comments and share their own positive experiences with the company. Keep the caption short and positive.

LinkedIn:

3. Write a post highlighting an employee at [Insert company name] company called [Insert company name]. Share their background, achievements, and contributions to the company’s success. The post should be informative and professional. At the end of the post, encourage readers to congratulate the employee in the comments and share their own positive experiences with the company. Use positive language and avoid using negative language or criticisms.

Twitter:

4. Tweet highlighting an employee at [Insert company name] company called [Insert company name]. Use a hashtag that captures the employee’s personality and accomplishments. Tweet a short and concise message that shares their background, achievements, and contributions to the company’s success. Encourage followers to congratulate the employee and share their own positive experiences with the company. Use positive language and avoid using negative language or criticisms.

TikTok:

5. Write a TikTok Caption highlighting an employee at [Insert company name] company called [Insert company name]. Use a creative and engaging format that showcases the employee’s personality and accomplishments. Share their background, achievements, and contributions to the company’s success. At the end of the video, encourage viewers to congratulate the employee in the comments and share their own positive experiences with the company. Use positive language and avoid using negative language or criticisms.

Promoting an event

Facebook:

1. Write a post from the perspective of a [Insert company name] company called [Insert company name]. Highlight the upcoming [Insert event name] and share exciting details about the event. Use an engaging tone that captures the reader’s attention. Include a call to action for purchasing tickets or registering for the event. Invite the reader to reach out to the company at [Insert contact information]. Use only positive language and avoid using adjectives that convey negativity.

Instagram:

2. Share a post from the perspective of a [Insert company name] company called [Insert company name]. Promote the upcoming [Insert event name] by sharing visually appealing images or videos that highlight the event. Use creative captions that engage the reader and make them excited about attending the event. Include a call to action for purchasing tickets or registering for the event. Invite the reader to reach out to the company at [Insert contact information].

LinkedIn:

3. Write a post from the perspective of a [Insert company name] company called [Insert company name]. Share information about the upcoming [Insert event name] and explain how attending the event can benefit the reader. Use a professional tone and provide details about the event such as speakers, agenda, or topics that will be covered. Include a call to action for purchasing tickets or registering for the event. Invite the reader to reach out to the company at [Insert contact information].

Twitter:

4. Tweet from the perspective of a [Insert company name] company called [Insert company name]. Promote the upcoming [Insert event name] by sharing short and engaging tweets that highlight the event. Use relevant hashtags to increase the event’s visibility. Include a call to action for purchasing tickets or registering for the event. Invite the reader to reach out to the company at [Insert contact information].

TikTok:

5. Write a TikTok Caption from the perspective of a [Insert company name] company called [Insert company name]. Promote the upcoming [Insert event name] by highlighting the event. Use creative captions that excite the viewer about attending the event. Include a call to action for purchasing tickets or registering for the event. Invite the viewer to reach out to the company at [Insert contact information].

Promoting a Sale

Facebook:

1. Announce a sale from the perspective of a [Insert company name] company called [Insert company name]. Share the details of the sale, including the products or services that are on sale, the discount or promotion, and the duration of the sale. Encourage followers to take advantage of the sale and share the post with their friends and family. Include a call-to-action to visit the company’s website or physical store to make a purchase. Use a visually appealing image or video to capture the attention of followers.

Instagram:

2. Share an image or video post from the perspective of a [Insert company name] company called [Insert company name]. Show the products or services that are on sale, the discount or promotion, and the duration of the sale. Use relevant hashtags to increase visibility and reach. Include a call-to-action to visit the company’s website or physical store to make a purchase.

LinkedIn:

3.  Announce a sale from the perspective of a [Insert company name] company called [Insert company name]. Share the details of the sale, including the products or services that are on sale, the discount or promotion, and the duration of the sale. Emphasize the value of the sale for potential customers. Encourage followers to share the post with their network. Include a call-to-action to visit the company’s website or physical store to make a purchase.

Twitter:

4. Tweet from the perspective of a [Insert company name] company called [Insert company name]. Share the details of the sale, including the products or services that are on sale, the discount or promotion, and the duration of the sale. Use relevant hashtags to increase visibility and reach. Encourage followers to take advantage of the sale and retweet the post. Include a call-to-action to visit the company’s website or physical store to make a purchase.

TikTok:

5. Write a TikTok Caption from the perspective of a [Insert company name] company called [Insert company name]. Show the products or services that are on sale, the discount or promotion, and the duration of the sale. Use a creative and engaging format that captures the attention of viewers. Include a call-to-action to visit the company’s website or physical store to make a purchase. 

Celebrating a Holiday

Facebook:

1. Create a post celebrating [Insert holiday]. Share how our [Insert product or service] can make this holiday season even more special. Include a call to action for our [Insert product or service] and invite readers to reach out to the company at [Insert contact information]. Use festive images or videos that capture the holiday spirit.

Instagram:

2. Share a post celebrating [Insert holiday]. Show how our [Insert product or service] can make this holiday season even more special. Use visually appealing images or videos that capture the holiday spirit. Include a call to action for our [Insert product or service] and invite readers to reach out to the company at [Insert contact information]. Use holiday-themed hashtags to increase visibility.

LinkedIn:

3. Write a post celebrating [Insert holiday]. Share how our [Insert product or service] can make this holiday season even more special. The post should be informative and professional. Include a call to action for our [Insert product or service] and invite readers to reach out to the company at [Insert contact information]. Use industry-specific hashtags to increase visibility.

Twitter:

4. Tweet celebrating [Insert holiday]. Use a festive image or video that captures the holiday spirit. Include how our [Insert product or service] can make this holiday season even more special. The tweet must be short and concise, using only 280 characters. Include a call to action for our [Insert product or service] and invite readers to reach out to the company at [Insert contact information]. Use holiday-themed hashtags to increase visibility.

TikTok:

5. Write a TikTok Caption celebrating [Insert holiday]. Use a creative and engaging format that captures the holiday spirit. Show how our [Insert product or service] can make this holiday season even more special. Include a call to action for our [Insert product or service] and invite viewers to reach out to the company at [Insert contact information]. Use popular holiday-related hashtags to increase visibility.

Sharing a Company 

Facebook:

1. Create a company description for [Insert company name], a [Insert target audience]-oriented business that offers [Insert product or service]. Show the unique qualities and benefits of [Insert company name] that sets them apart from competitors. Use positive language and keep the post concise. Introduce [Insert company name] and what they do, then focus on the qualities that make them stand out. Finally, provide a clear call to action for potential customers to reach out to [Insert company name].

Twitter:

2. Craft a brief company description for [Insert company name], a [Insert target audience]-oriented business that offers [Insert product or service]. Highlight the unique qualities and benefits of [Insert company name]. Keep the tweet under 280 characters and use positive language. Introduce [Insert company name] and what they do, then focus on the qualities that make them stand out. Include a clear call to action for potential customers to reach out to [Insert company name].

Instagram:

3. Create a visually appealing company description for [Insert company name], a [Insert target audience]-oriented business that offers [Insert product or service]. Show the unique qualities and benefits of [Insert company name] that sets them apart from competitors. Keep the post positive and concise. Introduce [Insert company name] and what they do, then focus on the qualities that make them stand out. Finally, provide a clear call to action for potential customers to reach out to [Insert company name].

LinkedIn:

4. Write a professional company description for [Insert company name], a [Insert target audience]-oriented business that offers [Insert product or service]. Share the unique qualities and benefits of [Insert company name]. Keep the post informative and use positive language. Introduce [Insert company name] and what they do, then focus on the qualities that make them stand out. Finally, provide a clear call to action for potential customers to reach out to [Insert company name].

TikTok:

5. Create a creative company description for [Insert company name], a [Insert target audience]-oriented business that offers [Insert product or service]. Show the unique qualities and benefits of [Insert company name] that sets them apart from competitors.. Introduce [Insert company name] and what they do, then focus on the qualities that make them stand out. Finally, provide a clear call to action for potential customers to reach out to [Insert company name].

Promoting a service

Facebook:

• “Craft a post from the viewpoint of a company named [Insert company name], offering three useful tips for [Insert Tips]. These tips should make tasks simpler, quicker, or more efficient. Keep the post between 800 and 1300 characters, use short paragraphs, and mention [Insert Service]-related elements. Don’t discuss the company’s services until the end, leading into a CTA for [Insert Service] services. Reach out to [Call to action] for more information. Always use positive language, and avoid adjectives conveying difficulty.”

Twitter:

• “Write a tweet for [Insert company name], sharing 3 tips for [Insert Tips] to make tasks easier & efficient. 280-char limit. Mention [Insert Service] elements. Promote services subtly at the end & use a CTA for [Insert Service]. Contact [Call to action] for info. Use positive language.”

LinkedIn:

• “Compose a LinkedIn post for a company, [Insert company name], offering 3 valuable tips for [Insert Tips], focusing on task efficiency. Keep the post between 800-1300 characters, using short paragraphs and mentioning [Insert Service]-related elements. Introduce the company’s services at the end and transition into a CTA for [Insert Service] services. Encourage reaching out to [Call to action] for more details. Use positive language and avoid adjectives that suggest difficulty.”

Instagram:

• “Create an Instagram caption for [Insert company name], with 3 tips for [Insert Tips], making tasks easier and efficient. Keep the caption between 800-1300 characters, using short paragraphs and [Insert Service]-related elements. Introduce services at the end and use a CTA for [Insert Service] services. Encourage contacting [Call to action]. Use positive language and avoid negative adjectives.”

TikTok:

• “Develop a TikTok video script for [Insert company name], showcasing 3 tips for [Insert Tips] for task efficiency. Keep the script between 800-1300 characters, with short paragraphs and [Insert Service]-related elements. Introduce the company’s services at the end and transition into a CTA for [Insert Service] services. Encourage reaching out to [Call to action]. Use positive language and avoid intimidating adjectives.

Brainstorming Idea

1. “As a [Insert Role], generate 10 strategies for [Insert Problem]. Evaluate the benefits and drawbacks of each proposal.”

2. “Imagine you are a  [Insert Role], devise 10 solutions for [Insert Problem] Analyze the advantages and disadvantages of each idea.”

3. “Pretend you are a  [Insert Role], develop 10 [Insert Problem]. Compare and contrast the pros and cons of each approach.”

4. “As a [Insert Role], brainstorm 10[Insert Problem] Evaluate the strengths and weaknesses of each suggestion.”

Writing a subject line for social media description

• Write 10 [Subject line] with a curiosity gap that discuss [ Insert Topic ]

• The curiosity gap is the space between what we know and what we want or even need to know. Your prospects want to fill the information gap. Your job, as a copywriter or marketer, is to delay the filling of the gap for as long as you can – source: CopyHackers

• “Generate 10 subject lines that leave your audience wondering about [Insert Topic]”

• “Can you craft 10 subject lines that create a curiosity gap around [Insert Topic]?”

• “Challenge yourself to write 10 subject lines that pique curiosity about [Insert Topic]”

• “How to write 10 attention-grabbing subject lines that revolve around [Insert Topic]”

Sharing tips and advice on social 

• You are a world-class [job title].  As the [job title], identify 5  benefits of [insert topic] that you can share on [insert social network] that will engage your audience. Use positive language and avoid using adjectives that convey difficulty or negativity.

• “You’re a highly skilled [profession]. As someone who excels in this field, share with your [social media platform] followers 5 amazing benefits of [insert topic] that they’ll love to know about. Remember to stay positive and steer clear of negative language.”

• “As a renowned [job title], you have a wealth of knowledge to share with your [social network] followers. Identify 5 incredible advantages of [insert topic] that they’ll be thrilled to learn about. Make sure to use uplifting language and avoid negativity.”

• “Being a top-notch [profession], you know firsthand the advantages of [insert topic]. Share 5 of the most compelling benefits with your [social media platform] audience in a positive light, avoiding any negative language.”

• “As an expert [job title], you have a unique perspective on the benefits of [insert topic]. Use your knowledge to captivate your [social network] followers with 5 amazing advantages of [insert topic], using positive language only.

• “With your impressive skill set as a [profession], you can educate your [social media platform] audience on 5 incredible benefits of [insert topic]. Remember to keep your language positive and free of negativity to engage your followers.”

Launching a product on social

• Develop a product launch caption for [product name] on [Social media platform]

Details: [share product details]

The caption should include: Positive Language, Invoke [Insert desired Emotions], Have this call to action [Call to Action]

• Craft a creative and engaging product launch caption for [product name] on [Social media platform]. Use positive language to make your audience feel good about your brand, and include a strong call to action that motivates them to act.

• Develop a catchy product launch caption for [product name] that uses language that inspires and motivates your audience. Include a clear call to action that encourages them to take the next step

• Craft a unique product launch caption for [product name] that showcases your brand’s personality and values: [Insert brand values and tones]. Use language that evokes an emotional response in your audience and end with a clear call to action that drives sales.

Sharing a travel destination

• Create a social media post about [Location] and include the top things to do  for a trip to [location]. Be sure to include excursions related to [list your audience interests]

• Create a social media post about Travel Tips for [Location]

Input Fields:

• Location 
• Top things to do 
• Excursions related to [list your audience interests] 

• Create a social media post about the Perfect Trip to [Location]
  • Input Fields:

• Location 
• Date range
• Budget 
• Accommodation type 
• Top things to do 
• Excursions related to [list your audience interests]

• Create a social media post Recommending a Hidden Gem in [Location]

Input Fields:

• Location 
• Name of the hidden gem 
• Why it’s worth visiting 
• Best time to visit 

• Create a social media post sharing your Experience in [Location]

Input Fields:

• Best things to do 
• Worst things to do 

• Create a social media post about Top Recommendations for a Family Trip to [Location]

Input Fields:

• Location 
• Age range of children
• Top things to do with kids 
• Family-friendly accommodation 
• Excursions related to [list your audience interests]

Promoting a product

• Imagine a [Social Channel] post that speaks directly to your target audience. Craft a compelling message in a [Tone of Voice] that effortlessly communicates the compelling features and benefits of [Product Name]. Highlight how [Product features you want to highlight] can enhance their lives. Wrap up with a strong call to action, inviting readers to [Insert Call to Action] and embark on a journey of transformation.

• Craft an engaging post on [Social Channel] using a [Tone of Voice] that effectively communicates the unique selling points and advantages of [Product Name]. Illuminate the exceptional features, such as [Product features you want to highlight], to captivate your audience. Conclude the post with a compelling call to action, urging readers to take the next step with [Insert Call to Action].”

• In a [Tone of Voice] suitable for [Social Channel], compose a concise yet informative post showcasing the significant perks and distinct attributes of [Product Name]. Highlight key features such as [Product features you want to highlight] to capture attention. Wrap up the post with a strong call to action, urging users to [Insert Call to Action].

• Craft a [Social Channel] post with a [Tone of Voice] that effectively outlines the essential advantages and standout characteristics of [Product Name], emphasizing its notable features like [Product features you want to highlight]. Conclude the post with a compelling call to action, encouraging readers to [Insert Call to Action].

• Write a [Social Channel] post   in a [Insert tone] that clearly explains key features and benefits of [Product Name] [Product features you want to highlight] ending with the CTA of [Insert Call to Action]

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