In this top digital marketing posts roundup, you’ll find informative articles from top marketing experts on the subjects of social media, content marketing, SEO, email marketing, influencer marketing, podcasting, ROI, paid promotion, and PR.
So without further ado – our top 30 digital marketing posts of 2017.
If you need a new framework for creating social media content and are looking for tools to help you up your game, look no further than this post by SociallyIn. They’ll also help you decide which social networks to tackle, what types of content to produce for your audience, and how to organize your content for maximum visibility.
Social Media Strategy Tips
Cornelia Cozmiuc at CognitiveSEO
If you’re looking for a guide on how to stand out using social media, look no further. This comprehensive post will teach you how to define a strategy, follow trends, write like a human, and ultimately get the attention of your audience.
For a marketer without a solid background in analytics, explaining the ROI of social can be tough. Thankfully, we found this guide for absolute analytics beginners by Socialdraft which breaks down the basics of Google Analytics including how to set it up on your site. You’ll also learn how to interpret some basic metrics.
HubSpot’s Social Media Calendar is a must have for the social marketer – it is easily implemented into popular digital calendars and allows you to keep track of all the obscure social media holidays that your brand can tap into. #PieDay, anyone? Not to be confused with #PiDay.
How to Choose the Best Social Media Channels for Your Business
Krystal Blais at Farmore Marketing
If you need a comprehensive look at the demographics of the various social media networks, look no further. This guide will be an invaluable resource to determine which networks are best suited for your brand.
Do you really want your brand to soar on Instagram? Give this piece by Austen Allred a read. He teaches you how to market on Instagram like a pro, starting with identifying your target audience and how they behave on instagram, and engaging with them using Instagram tips and tricks.
It’s easy to underestimate the power of a well thought out social media profile. Thankfully, David Boutin is here to ensure you know how to make your profile stand out amongst the crowd.
Madalyn Sklar is the host of #TwitterSmarter and a queen of the platform. If you want some actionable tips on how to build a community on Twitter from the ground up, this is the person to look to.
If you work in social media, chances are you’ve wanted to get your company’s or client’s employees to help you boost your posts and brand online. In this post, Erika Heald shows you how you can make social advocacy part of your onboarding to make them social savants as soon as they start.
Larry Kim, aka the seeker of the unicorns of content, put out this data-driven post on Medium that really gave us food for thought on how we write our content headlines.
Want to learn how to write killer content that ranks, just by asking some simple questions and using the right people as experts? Look no further than this blog which takes you through the entire process of choosing the right topics and helping Google notice it.
How to Leverage Data for Creating Effective Content
Dane Saville at Reunion Marketing
Need a guide to help you learn how to choose and write content based on keywords analysis? Dane Saville wrote this piece to help you do just that.
I Tested 20 Content Promotion Strategies and Found 3 Big Winners
Jacob McMillen at Conversion Sciences
You’ve written a stellar piece of content – now how do you make sure it reaches the right eyeballs? Conversion Sciences has taken the trouble of testing 20 promotion strategies to see which ones work best, and highlighting the top 3.
As a content marketer, you need to keep track of how your content is performing and make changes if necessary. In this article, Andy Crestodina takes you through the process of auditing your content marketing using Google Analytics and how to use findings to give your content a boost.
10 Things Every Marketer Should Know About Content Marketing
Daksh Bansal at #arm worldwide
This is a great post to share with a client who needs to know why content marketing is important, broken down into 10 digestible reasons.
It happens to the best content marketer. You write amazing content but it’s seen by so few eyeballs. Here’s a great list of actionable strategies you can use to boost your content SEO through the roof.
How’s Your Technical SEO?
Jim Adams at Designers Up North
Keyword-optimized content aside, is your site optimized for technical SEO? If you’ve been trying to find ways to optimize your overall site for Google, check out this guide.
Who doesn’t love a lot of gain for a minimal amount of work? Keyword research doesn’t need to be daunting – here’s how one of the pros gets it done lickety-split.
Email marketing is a tricky beast, but Julia McCoy gives you simple, actionable advice to write compelling subject lines and earn clicks.
17 Sales Email Tips to Crush 2017
Crystal Williams at Close.io
Sales emails are tricky beasts, but Close.io offers you plenty of advice on how to make your emails personable, and more importantly, help convert potential customers.
So, you want those coveted influencer relationships to help boost your brand? Don’t go into it without doing some research first – here’s everything you need to know.
Influencer marketing may seem like a holy grail, but like all marketing efforts, you need to put a lot of thought into influencer campaigns to ensure it won’t backfire on your brand. Here’s how.
3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy
Jessica Hammerstein at Ignite Social Media
Social listening is key to influencer marketing – it helps you identify the right influencers, hop in on influencer conversations, and track how your campaigns are doing.
So, you want to start a podcast – but should you? Before you set out to put in all the work, read this post to determine if a podcast is right for your brand.
Need some podcasts to help you beef up your business or marketing skills on your commute? Check out this list put together by Ana Gotter of 25 podcasts to check out.
Calculating Your Marketing Campaign’s ROI
Nina Foo at 46Mile
All marketing hinges on being able to prove ROI, so if you’re trying to figure out which metrics are important and how to make a good case, check out this blog.
Promotion / Ads
Did you know you can use your My Business account at Google to post limited time messages that appear in your business listing results? For free? Neither did we.
Want to make sure your ads get seen by the most convertible eyeballs as possible? Check out this post before you pay.
HARO is an amazing way to get exposure for your brand – make sure you read this guide by Josh Elledge before you decide to start pitching.
Think B2B marketing needs to be stale? Think again. Wendy Marx explores some PR strategies to help get your business noticed.