As we all know, social media platforms are constantly changing and including new and improved updates week after week. One area that is only getting bigger and better is video.
A recent study conducted by DemandSage highlighted some crazy stats about the current state of video! Check it out.
- in 2023, video is expected to account for 82.5% of all web traffic
- 94% of marketers claim video has improved customer knowledge
- 86% of marketers say video is successful in generating leads
- There are 3.1 billion digital video viewers globally
The proof is in the pudding! Video content is taking over the scene. But, don’t worry! We’re here to help you along the way (we even have a step-by-step guide walking you through how to create a Reel).
Within HeyOrca, you actually have the ability to plan, collaborate and schedule your Instagram Reels & TikToks! To learn more, click here.
The hardest part of creating video content is figuring out what to film. We have created a list of 10 simple ideas that will only take you a few minutes to film. You’re welcome!
15 Simple Video Ideas to Post Today
1. Feature your employees
When I look at a company’s social media profile, I always look for posts that feature their team. Having this personal touch really adds a sense of community to a page. Showing your audience that you have an incredible team can do wonders for brand loyalty!
A quick way to create a video that features an employee is to get them to answer a few questions throughout the video. Remember – it does not have to be long! Short videos are the way to go. Some questions you could ask your employee include:
- What is your name and role?
- How long have you been with the company?
- What is your favourite part of your job?
- What do you like to do on weekends?
Including these question prompts will make it easy for your employee and for the editor of the Reel.
Check out this Reel from @shinewithnatasha!
2. Highlight your favourite product/service your company has to offer
It’s always interesting to see what services and products at a company are their employees’ favourites. Taking a video of someone talking about this topic and giving a quick tutorial is a great way to raise awareness for features that your audience may not know much about.
Check out our CEO giving you the inside scoop about his favourite HeyOrca feature, Copy Posts!
3. Are you hiring?
If your company is hiring, highlighting the available roles as a video is a great way to spread awareness! It’s a fun way to showcase what that job is and how to apply. With the incredible reach videos can potentially receive, you’ll be attracting a lot more people to the role compared to a job posting on your website.
We were hiring recently and took to Instagram to find our perfect candidate!
4. A news or update round up within your industry
If you’re in an industry that has constant updates (like us with social media), it is super beneficial to your followers to do a quick recap of those updates. Everyone is so caught up in their day-to-day tasks that it can sometimes be difficult to keep up with the latest trends.
Every week, we post a “HeyOrca Weekly Brief” Reel that essentially covers all of the top headlines in social media news from the past week (we also send these updates straight to your inbox with our HeyOrca Brief newsletter. Click here to join).
This keeps our followers entertained and up to date!
5. A how-to regarding your product or service
If your company offers a product or service, it’s beneficial for your viewers to see how it works. This is important for non-customer viewers since they are on your page for a reason! If you can showcase your product or service in a short Reel, this could turn that non-customer into a happy paying customer.
Here’s an example of a video we filmed when we released our Bio Link feature. Check it out!
6. A how-to around contacting your sales or support teams
One goal for social media content is to create a community and the other goal is to bring in those customers and sales! A great video idea is to show your audience how they can contact a member of your sales team or how to contact a member of the support team. This is super beneficial for new and existing customers.
Dubsado does a great job illustrating how to get in touch with their support team in this Reel below.
7. A day in the life
Let’s be real – we’re all a little nosey. That’s why “a day in the life” videos are so fascinating and perform so well! It’s so interesting to see different roles in the company and how their typical day runs. It also portrays this sense of personality and community on your page.
Take a peak at a day in the life of our Community Manager, Alyssa!
8. Welcome new clients
Welcoming new clients in a video format is always a fun idea. Not only does this show your audience that your business is growing, but it also gives that client some free promotion. Free promotion never hurts, right?
Grab some inspo from this welcome Reel from The Social Gourmet!
9. Educational content
What does your company know the most about? Put that wealth of knowledge in a video! Viewers are coming to your page to learn something. With educational content, your viewers will walk away with a new piece of knowledge and they may even turn into a customer. Your followers may even save that Reel so that they can watch it again in the future!
Check out one of our TikTok videos highlighting what the Instagram Topics feature is and why you should use it.
@heyorca Let’s chat about Instagram’s newest feature, Topics! #instagramtips #socialmediatips #socialmediamarketing ♬ original sound – 🦆
10. Hop on that latest trend!
The viral trends change quickly, but if you find one that can relate back to your brand in a humorous way, go for it! If you are stuck wondering what the current trends are, don’t worry! We have a trending audio doc that can keep you in the loop. It even links out examples of how you can incorporate trending audio!
Our CEO Joe is awesome at hopping on trends. Here’s an example!
Sometimes, it’s hard to beat the urge not to…
11. Create a pictures slideshow
This one is probably the easiest video idea on the list! If you have a bunch of photos that you are looking to show off, find some trending audio and make a photo slideshow. It’s super easy to create on both Reels and TikTok and should only take a minute.
If you’re wondering how to create one, click here!
12. Highlight a recent company event
Whenever the HeyOrca team gets together in person, I always try to take short clips of video content through the day. This makes it incredibly easy to then mash those clips together within Reels or TikTok paired with trending audio.
Check out this video we made during our last meet up!
@heyorca IRL 2.0 was a success! 🎉 the week was filled eith awesome discussion, brainstorming, yummy food and activities! Cant wait for the next one! #teambuilding #stjohnsnl ♬ Sure Thing (sped up) – Miguel
13. Show a behind the scenes look at what you’re working on
Similar to the idea above, shooting a quick video of whatever your team is doing behind the scenes is always fun to watch. If you’re in the process of creating a new product or even if you want to show off the office you work in, you’re audience will love it!
Check out Jona Daniel’s behind the scenes look at his fake Pepsi ad!
@thisisjonadaniel I made a fake ad for PEPSI #learnontiktok #behindthescenes #filmmaker #softdrink #fyp #pepsi ♬ Running Up That Hill (A Deal With God) [2018 Remaster] – Kate Bush
14. Remix an existing video
The Remix feature on both Reels and TikTok should be your best friend. If you’re feeling like you’re in a creative block when it comes to video content, find a video you’re interested and use the remix feature to react to it or add in your thoughts on the topic!
If you’re curious about how to use the Remix feature, check out the video below.
15. Implement UGC
A huge trend that we are seeing in 2023 is UGC (User Generated Content). If you’re noticing that there are people on social talking about your brand and showing off why they love it so much, use that content! Send them a quick message asking if you can use that video and repost it to your page.
We recently reposted a video from Beat Creative highlighting HeyOrca! Check it out below.
See, I told you! There are so many quick and simple video ideas that can be created. All you need is to set aside 10 minutes to film and you’re good to go.
We are seeing a major shift to video content, so it’s beneficial for you and your brand to incorporate this method into your content calendars. To keep up with all of the latest social trends like Instagram Reels, join our newsletter! We send out a Weekly Brief every Monday with the latest social media updates from the past week.
Now that you have the ideas, check out our Reels Step by Step Guide to learn how to create Reels within Instagram, add effects, music, and more!