Over the past several years, the lines between social media platforms have been becoming more and more blurred as some of them implement features that have been made popular by others. LinkedIn now joins the roster as it has recently released a version of Reactions; a...
Content and context are getting married in HeyOrca 🎊 It starts with strategy. Well, it really starts with a relationship. A relationship with a brand that has specific needs and associated brand guidelines. Then comes the strategy. At some point (during or after the...
Live events are unpredictable. News broadcasts, live sporting events, concerts, and award shows are all susceptible to Murphy’s Law (what can go wrong will go wrong). There are certain types of events that you can plan better than others, but things don’t always go...
At face value, social media can appear to be a vehicle best suited for brands and companies to interact directly with consumers. This is certainly true – but the benefits of social media absolutely extend to B2B brands and companies. In fact, it can be an extremely...
In marketing, it’s important to control the message that people receive about your brand or business. We don’t just put out content and hope for the best, everything is done with intentionality. There are often specific things that we’re trying to achieve or promote,...
