Do you want to modernize your agency? Maybe become an agency of the future?

Great.

Then you need to know more about productizing your services.

Productizing:

✅Doubles your client base

✅Improves your work-life balance

✅Optimizes and streamlines your agency’s systems and core services

Sound good? Then put productizing your services on your immediate to-do list.

We met with Victoria Lee from 100 Pound Social to talk about how she productized her social media marketing services.

Productizing and automating their services paved the way for 100 Pound Social to become an ultra-niche, extremely agile agency of the future.

 

We’ll share a few of Victoria’s secrets (😉) in this very limited recap.

But, if you want all the details, then download the slide deck here.

Productizing and automating their services paved the way for 100 Pound Social to become an ultra-niche, extremely agile agency of the future. #agencylife Click To Tweet

What Is Productizing?

Productizing your services involves packaging, delivering, and selling your services as if they were a tangible product.

It’s when you take the value, skills, and advice you have as a consultant, expert, or freelancer and label them (or market them) as a product that delivers that value.

For example, Victoria does this by selling social media marketing services as a package that her clients purchase as individual units (i.e. clients subscribe/purchase the amount of social media management services over a period of time).

Rather than provide a list of services their clients could choose between, 100 Pound’s clients must buy one of two service packages that includes certain services.

How To Productize Your Services

Productizing your services involves packaging, delivering, and selling your services as if they were a tangible product.

For example, Victoria does this by selling social media marketing services as a package that her clients purchase as individual units. Victoria’s clients can only purchase a package, rather than a bunch of different services to their liking.

When it comes to productizing your services you must have two goals:

1. Provide better services for your clients

2. Streamline and automate your agency’s workflow so you can grow quickly

Get the full list of tips on how to productize your service here.

Five Quick Steps to Productizing Your Service

 

1. Understand your strengths.

After working for a dedicated amount of time you should know where your strengths lie.

Maybe it’s Instagram marketing, maybe it’s brand awareness, maybe it’s community management on Twitter.

Whatever it is, figure it out and lay out the services your agency can provide to execute them properly.

2. Pick your specialism/niche.

Building off point number one, your specialism should reflect your strengths and hone in on a specific industry or client base.

3. Understand your clients, their needs, and their pain points.

Once you narrow down your scope you’ll understand the common threads throughout your client base.

Find a way to apply your services to solve these issues for them.

4. Develop service packages that help your agency stay focused on your core services.

Create a baseline service package that appeals to your largest target audience and solves their biggest problems.

For example, 100 Pound Social offers a base package. It costs 100 pounds, and includes one expert post published to two social networks every weekday.

 

5. Understand your clients, their needs, and their pain points.

Having more complicated services and more service packages makes it increasingly difficult to productize your service and bundle your services into packages.

Having more complicated services and more service packages makes it increasingly difficult to productize your service and bundle your services into packages. Click To Tweet

Victoria’s Tips For Agency Success:

  • Always sell specific results to improve customer trust
  • Offer a 14-day money back guarantee as a safety net to help you build client trust
  • It’s more valuable to retain clients then to get new clients. Focus on improving customer retention rather than on marketing for your agency/services.
  • Reduce your sales process by pre-empting the questions that your clients will ask you. Always provide answers to those questions on your website.
  • Don’t overlook opportunities to improve client relationships. Avoid automating client relationships. These should be genuine. Focus on customer care strategies, and figure out how you’re making life better for them.
  • Scaling your business is much easier when your agency is small, agile, and focused.

Download Victoria’s slide deck on how to productize your agency here.