Customer Case Study:
For Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
How much does HeyOrca charge per user?
Nothing! You can add unlimited users to your HeyOrca account for FREE. HeyOrca's pricing is based on calendars, and you'll only pay for the calendars you need. We recommend setting up 1 calendar per client. So if your agency has 5 clients, you'll want 5 calendars.
Does HeyOrca offer robust reporting?
You bet! HeyOrca Reports are available for Facebook, Instagram, X (Twitter), LinkedIn, and TikTok. We also offer competitor reports, cross-channel reports, and date-range comparisons. You can generate a visual report in seconds and send it to your clients as a PDF.
How does HeyOrca help improve the team-client experience?
HeyOrca makes it easy for your team to build trust with clients. Because your clients are organized by calendars in HeyOrca, each client gets their own dedicated space for content, media, reports, community management, and notes. Your clients can approve posts without logging in (and you can wow them with custom branding and easy-to-read reports!).
Is Meta Business Suite free?
Yes, Meta Business Suite is free. This makes it an accessible solution for teams that are just starting out on social media. However, as they grow, many teams and brands choose to invest in a social media scheduling tool like HeyOrca to improve efficiency and support collaboration.
Which social media platforms are part of Meta Business Suite?
Meta Business Suite connects to your brand's Facebook and Instagram accounts. If you manage other social media channels for your brand, including TikTok, LinkedIn, and X (Twitter), you'll need additional tools. With HeyOrca, you can manage accounts on all the leading social media platforms in one place.
Is Meta Business Suite the same as Facebook Creator Studio?
Facebook Creator Studio tools, including scheduling and messaging, have moved to Meta Business Suite.